Sr. Global Manager, Brand and Multi-Channel Marketing

Sr. Global Manager, Brand And Multi-Channel Marketing

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

The Opportunity : We currently have an opportunity available for a Sr. Global Manager, Brand and Multi-Channel Marketing to join our Global Strategic Marketing, Coronary Franchise Team in Vascular division, based in Santa Clara, CA.

What You'll Work On :

• Be the marketing communication lead as part of coronary franchise team and build and execute marketing communication strategies and supporting processes consistent with product and business objectives.
• Responsible for developing, managing, and implementing all branding and communication projects in the areas of advertising and promotion, including digital and mobile communications.
• Manage multiple project-based marketing activities at any given time and owner of channel plans / integrated marketing communication plans.
• Act as a brand champion and ensure brand compliance for coronary franchise and products.
• Partner with marketing communications and digital center of excellence teams.
• Brand management : Act as global brand champion and implement corporate, divisional and product brand guidelines.
• Oversee A&P from a global perspective in their respective areas.
• Communication Strategies : Recommend and execute communication and promotional objectives and strategies while tracking success / KPIs. Creates Integrated Marketing Communication Plans as well as Channel and Launch Plans.
• Partner with cross-functional teams such as upstream marketing, regulatory affairs, clinical, R&D, and legal to plan and execute on strategies and tactical plans based on input from both internal and external stakeholders.
• Promotional implementation and management of clinical data communication : Drive and develop promotional plans by managing, planning and implementing communication projects (including clinical data) in collaboration with product marketing teams.
• Digital Strategy : Partner with digital team to strategize on websites, apps, social media, and other online activities.
• Agency and Vendor Management : Provide direction to agencies and vendors by facilitating communication to achieve collaboration and consensus, as well as complete promotional projects.
• Manage contingent workers as well as potential direct reports

Required Qualifications :

Preferred Qualifications :

The base pay for this position is $128,000.00 $256,000.00. In specific locations, the pay range may vary from the range posted.