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Director, Experience Strategy
Director, Experience StrategyEVERSANA • New York City, New York, USA
Director, Experience Strategy

Director, Experience Strategy

EVERSANA • New York City, New York, USA
[job_card.variable_days_ago]
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  • [job_card.full_time]
[job_card.job_description]

THE POSITION :

The Director of Experience Strategy leads the design and optimization of omnichannel experiences that connect brand purpose to customer needs through real-time data content user needs technology and insight. As an expert in digital channels and omnichannel integration this individual identifies opportunities to innovate and activate personalized customer journeys by collaborating internally with clients and agency partners.

ESSENTIAL DUTIES AND RESPONSIBILITIES :

Our employees are tasked with delivering excellent business results through the efforts of their teams.  These results are achieved by :

  • Lead the execution of core Experience Strategy deliverables including Website / IVA Strategy Omnichannel Plan Content Plan and recommendations etc.
  • Partner with XS leadership on advanced omnichannel plans personalization strategies and modular content initiatives
  • Understand end-user needs and provide double clicks into user flows to reduce friction while enabling optimal accessibility & inclusivity
  • Ensure alignment with overall brand strategy and create tactical briefs implementation documentation for program execution
  • Analyze qualitative and quantitative data to generate actionable insights and translating into compelling data-backed stories and strategic recommendations for clients
  • Support manager and Experience Strategy leadership on organic growth and new business initiatives
  • Collaborate with senior leadership to define and develop new innovative deliverables that drive client success and agency growth
  • Demonstrate a commitment to diversity equity and inclusion through continuous development modeling inclusive behaviors and proactively managing bias.  Requirement. Do not delete
  • All other duties as assigned Requirement. Do not delete

Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws it is the policy of EVERSANA to provide reasonable accommodation when requested by an employee with a disability unless such accommodation would cause an undue hardship for EVERSANA. If reasonable accommodation is needed to perform the essential functions of your job position please contact Human Resources.

PEOPLE LEADER :

People leaders must possess both the skills to effectively accomplish these tasks and the emotional intelligence to do so in alignment with our cultural values.  In addition to the critical management and leadership tasks listed above this role also includes the following unique responsibilities :

  • Responsible for and oversee their respective department.
  • Interview select and supervise the activities of the department staff; communicate interpret and discuss with team the company policies and procedures.
  • Determine job objectives work methods and performance standards; review performance relative to departmental objectives discussion appraisal with each employee and performance; authorize and communicate salary changes promotions transfers discipline and discharge and administer all other personnel actions.
  • The above list reflects the general details necessary to describe the expectations of the position and shall not be construed as the only expectations that may be assigned for the position.

    An individual in this position must be able to successfully perform the expectations listed above.

    Qualifications :

    MINIMUM KNOWLEDGE SKILLS AND ABILITIES :

    The requirements listed below are representative of the experience education knowledge skill and / or abilities required.

  • Bachelors degree in marketing communications or a related field.
  • 8 years (or more) of experience in Omnichannel Strategy Experience Strategy Digital Strategy or a related field
  • Experience in the Pharmaceutical Biotech or Healthcare Marketing industries
  • Strong communication and presentation skills with the ability to articulate complex ideas clearly to diverse audiences and senior stakeholders.
  • Strong analytical skills with experience using data and customer research to inform strategic decisions
  • Expertise with Microsoft Office tools (e.g. PowerPoint Word Excel etc.)
  • Proficiency with digital collaboration and journey mapping tools (e.g. Miro Mural Airtable)
  • Working knowledge of marketing automation and CRM platforms (e.g. Veeva Salesforce Marketing Cloud Adobe etc.)
  • Adept at using AI systems and frameworks
  • PREFERRED QUALIFICATIONS :

  • Familiarity with web analytics platforms (e.g. Google Analytics Adobe Analytics).
  • Working knowledge of real-time engine solutions offered in the pharma / biotech field
  • Additional Information :

    OUR CULTURAL BELIEFS :

  • Patient Minded I act with the patients best interest in mind.
  • Client Delight I own every client experience and its impact on results.
  • Take Action I am empowered and empower others to act now.
  • Grow Talent I own my development and invest in the development of others.
  • Win Together I passionately connect with anyone anywhere anytime to achieve results.
  • Communication Matters I speak up to create transparent thoughtful and timely dialogue.
  • Embrace Diversity I create an environment of awareness and respect.
  • Always Innovate I am bold and creative in everything I do.
  • Our team is aware of recent fraudulent job offers in the market misrepresenting EVERSANA. Recruitment fraud is a sophisticated scam commonly perpetrated through online services using fake websites unsolicited e-mails or even text messages claiming to be a legitimate company. Some of these scams request personal information and even payment for training or job application fees. Please know EVERSANA would never require personal information nor payment of any kind during the employment process. We respect the personal rights of all candidates looking to explore careers at EVERSANA.

    EVERSANA is committed to providing competitive salaries and benefits for all employees. If this job posting includes a base salary range it represents the low and high end of the salary range for this position and is not applicable to locations outside of the U.S.  Compensation will be determined based on relevant experience other job-related qualifications / skills and geographic location (to account for comparative cost of living).  More information about EVERSANAs benefits package can be found at  reserves the right to modify this base salary range and benefits at any time.

    From EVERSANAs inception Diversity Equity & Inclusion have always been key to our success. We are an Equal Opportunity Employer and our employees are people with different strengths experiences and backgrounds who share a passion for improving the lives of patients and leading innovation within the healthcare industry. Diversity not only includes race and gender identity but also age disability status veteran status sexual orientation religion and many other parts of ones identity. All of our employees points of view are key to our success and inclusion is everyones responsibility.

    Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws it is the policy of EVERSANA to provide reasonable accommodation when requested by a qualified applicant or candidate with a disability unless such accommodation would cause an undue hardship for EVERSANA. The policy regarding requests for reasonable accommodations applies to all aspects of the hiring process. If reasonable accommodation is needed to participate in the interview and hiring process please contact us at  .

    Follow us on LinkedIn Twitter

    Remote Work : Yes

    Employment Type : Full-time

    Key Skills

    Business Development,Marketing,Pricing,Analysis Skills,Research Experience,Project Management,Research & Development,Strategic Planning,Financial Modeling,Leadership Experience,Management Consulting,Analytics

    Experience : years

    Vacancy : 1

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