Owala Senior Brand Manager-Core & Campaigns

This role will lead portfolio strategy and day-to-day product line management for the Owala brand seeking a thoughtful commercially minded leader to oversee a large fast-moving assortment while ensuring the portfolio remains cohesive productive and aligned with brand goals. The focus will be on managing the health and performance of the existing product portfolio by guiding assortment decisions overseeing pricing and positioning supporting retailer needs and ensuring the right products are in the right places at the correct times. Utilizing data trends and consumer insights youll evaluate whats working refine what isnt and help the brand make strategic decisions about future portfolio direction. A significant part of your role involves working closely with the Creative Brand and Community teams to bring the portfolio to life in the market shaping campaign priorities and ensuring launches are set up for success. Through collaborative planning and execution of key campaigns youll help keep the brand top of mind and generate excitement throughout the year by providing product and portfolio insights to inform messaging storytelling and community engagement.

Job Responsibilities

• Lead overall portfolio strategy including assortment architecture product prioritization and lifecycle planning
• Manage day-to-day portfolio health evaluating performance productivity seasonality and SKU efficiency
• Build annual portfolio plans aligned with brand goals financial targets and consumer needs
• Guide product positioning pricing frameworks and packaging strategy across the portfolio
• Partner with Creative Brand and Community teams to plan prioritize and execute major campaigns and product moments
• Provide product-driven insights that strengthen storytelling community engagement and content planning
• Collaborate with Sales to ensure the portfolio supports retailer strategies merchandising needs and distribution goals
• Work cross-functionally with Brand Creative Operations and Demand Planning to ensure cohesive execution of the 4Ps
• Analyze sales data consumer insights and competitive trends to inform portfolio decisions and refine lineups
• Recommend adjustments to SKUs colors patterns collections and configurations to strengthen brand and financial performance
• Support cross-functional teams during new product introductions transitions and end-of-life phases
• Partner with demand planning to improve forecast accuracy inventory flow and lifecycle planning
• Serve as the internal steward of the portfolio driving alignment and clarity across teams

Qualifications :

Were looking for a strategic thinker with a strong understanding of product lines portfolio management and cross-functional collaboration. Ideal candidates bring :

Additional Information :

Our culture is passionate entrepreneurial and energetic. We value innovation through collaboration. And while we work smart and hard we also connect and celebrate with equal gusto. We host team-building activities athletic events and seasonal celebrations to foster a sense of community and recognize accomplishments. Bottom line Youll love it here.

Among the many benefits our team members enjoy are :

Trove Brands is an equal opportunity employer.

Phone calls regarding this position are not accepted.

This is a fully in-office position at our HQ in Lehi Utah.

Remote Work : No

Employment Type : Full-time

Key Skills

Digital Marketing,Marketing,Management Experience,Profit & Loss,Analysis Skills,Microsoft Powerpoint,Market Research,Project Management,Product Management,P&L Management,Product Development,Branding

Department / Functional Area : Marketing

Experience : years

Vacancy : 1