Associate Web Director

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Job Title :

Associate Web Director

Department :

Fisher College | Marketing and Communications

Responsible for creating and implementing Fisher’s data-driven digital strategy, informed by analytics, that cultivates an engaged digital community. Identifies the digital needs of various stakeholders and creates the ideal, personalized digital experience for various audiences. Serves also as a digital content strategist and supports the college’s storytelling team as a content marketing thought partner as needed. Provides insight and recommendations for sponsored digital content and campaigns for various college programs and offerings, ensuring seamless marketing messaging and tracking across platforms and mediums. Analyzes web content performance and provides reports and recommendations to the Marketing and Communications team to further cultivate omnichannel strategies.

Manages and oversees the fisher.osu.edu website via the Drupal Content Management System using SEO strategies, while maintaining accessibility requirements and web best practices to inform and lead updates to pages and multimedia content; Creates new page layouts, sections, templates, and micro-sites as needed; Supports CMS users across units and departments in a distributed authorship environment to create a consistent and optimized brand experience; Identifies and prioritizes strategic improvements and innovations to the college’s website in regular collaboration with college partners;

Leads web marketing projects, partnering with the IT development team, to successfully implement website overhauls and enhancements, including leading the creation of wireframes and design for sprints of work.

Supervises support staff in a way that fosters professional growth through developmental opportunities while evaluating their performance and ensuring departmental effectiveness.

Serves as a point person to the university’s Office of Marketing and Communications for all website governance, compliance and best practice needs. Forecasts new digital trends to explore.

Explore our extensive benefits

Work-life : Flexible and remote work arrangement opportunities where applicable, childcare program, and access to educational, athletic and cultural events. Retirement : State pension and alternative options with competitive employer contributions, as well as optional supplemental plans. Health : Medical, dental, vision and prescription coverage, life insurance, flexible spending accounts and wellness programming. Time off : Paid vacation and sick time, parental and medical leave plus 11 paid holidays. Short and long-term disability options also available. Financial : Tuition assistance for employees and their dependents, adoption assistance and discounts with preferred vendors and university partners. Wellness : Lifestyle spending account, employee assistance program, health reimbursement account, and employee wellness program.