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Product Marketing Lead (Mentor)
Product Marketing Lead (Mentor)Buyers Products Company • Mentor, OH, US
Product Marketing Lead (Mentor)

Product Marketing Lead (Mentor)

Buyers Products Company • Mentor, OH, US
[job_card.variable_days_ago]
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  • [job_card.part_time]
[job_card.job_description]

Position Overview

We are seeking an experienced Product Marketing Manager / Product Analyst from a B2B manufacturing background to collaborate closely with our Product Management and Marketing teams. This role combines strategic product analysis with product marketing leadership to drive data-driven product decisions, market positioning, and business growth in the B2B manufacturing sector.

Key Responsibilities

Market & Competitive Analysis

  • Assess market competition by reviewing and analyzing the nature and scope of present and future product lines, product specifications, and requirements
  • Develop and maintain comprehensive competitive matrices and pricing analysis in collaboration with analysts and pricing teams
  • Appraise new product ideas and evaluate product line extension opportunities based on market research and performance data
  • Conduct sales performance analysis for mature product lines to identify market-driven opportunities for line extensions, accessories, and packaging solutions tailored to diverse distribution channels

Product Strategy & Portfolio Management

  • Determine product pricing strategies and complete operational requirements in conjunction with NPD and pricing teams
  • Manage and prioritize product marketing initiatives to ensure development teams focus on the highest-value tasks and opportunities
  • Conduct comprehensive product launch portfolio analysis to determine which initiatives should be scaled, optimized, or discontinued based on performance metrics and market response
  • Maintain deep understanding of product features, market context, and evolving industry trends to inform strategic decisions

    • Cross-functional Collaboration & Launch Management

  • Partner with Marketing to introduce and market new products by developing time-integrated plans coordinating sales, advertising, and production teams
  • Collaborate closely with Product Management to define, plan, and execute comprehensive product launch plans, including timelines, marketing strategies, and sales enablement
  • Coordinate cross-functionally with sales, engineering, and hybrid product teams to understand customer needs, competitive positioning, and value propositions
  • Translate customer feedback and market insights into actionable product improvements, driving continuous enhancements in conjunction with NPD teams

    • Strategic Content & Marketing Support

  • Lead strategic content development aligned with product launches and go-to-market strategies across multiple distribution channels
  • Support trade show coordination by providing strategic direction on messaging, positioning, and competitive advantages that align with overall product launch strategies
  • Identify opportunities to enhance product visibility and performance through strategic marketing initiatives
  • Work with internal stakeholders to ensure marketing materials align with strategic positioning and market analysis

    • Analysis & Reporting

  • Analyze and report on the effectiveness of product launch activities and marketing initiatives, recommending improvements to optimize engagement and conversions
  • Conduct market research to identify keyword and content opportunities that support broader strategic objectives
  • Provide data-driven insights to leadership on product performance, market trends, and competitive landscape

    • Qualifications

    Required :

  • Bachelor's degree in Marketing, Business, Engineering, or a related discipline
  • 3-5 years of experience in B2B manufacturing product marketing with strong analytical and strategic planning capabilities
  • Proven ability to analyze complex market data and translate insights into strategic product decisions
  • Demonstrated experience managing successful product launches and coordinating cross-departmental collaboration
  • Strong analytical skills with experience in market research, competitive analysis, and pricing strategies
  • Exceptional communication, analytical, and organizational skills
  • Proficiency in analytics tools, market research platforms, and data analysis software

    • Preferred :

  • Experience with trade show planning and event marketing coordination
  • Knowledge of SEO tools and content management systems
  • Strong collaborative skills and ability to effectively lead strategic initiatives within cross-functional teams
  • Experience working closely with NPD and pricing teams
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