Associate Product Marketing Manager

Thank you for your interest in becoming part of the team at Legrand!

GENERAL PURPOSE

The Assoc. Product Marketing Manager works with Product Marketing Manager in driving brand identity, strategy, positioning, messaging, and competitive differentiation, as well as leading sales enablement efforts and collaborating on marketing activities across multiple Legrand AV brands.

The Assoc. Product Marketing Manager understands our customers, markets, applications, and competitors, using strategic insights and market data to drive the development of positioning and messaging that resonates with buyers. This helps empower our sales channels to be successful.

In collaboration with the marketing team, the manager will develop content, tools, and collateral that drive demand. Asso. Product Marketing Manager has the ability to clearly present our product's value proposition in a way that resonates with customers and clearly articulates how we solve their problems.

DUTIES AND ACCOUNTABILITIES

Manage, Strategize, and Collaborate on Product Roadmap

• Analyze Market Opportunities : Help assess market opportunities and contribute to building the business case for new product development.
• Identify Trends & Derive Insights : Monitor industry trends, extract key insights, and provide actionable recommendations to guide product and marketing strategies.
• Develop Value Propositions & Positioning : Help in creating compelling product value propositions, positioning statements, and narratives that resonate with target markets and buyer personas.
• Create Marketing Plans : Work with Marketing partner to develop comprehensive marketing plans for supported products
• Develop External Content & Tools : Collaborate with marketing communications to produce external-facing content, including thought leadership pieces, webinars, sales presentations, videos, collateral, case studies, white papers, and ROI models across all funnel stages, partnering with top creative teams.
• Manage Product Web Content : Oversee product-related web content, providing insights and feedback to improve digital tools and user experience.
• Support Events Strategy : Support the Events team to develop and execute product strategy at trade shows, ensuring alignment with broader marketing goals.
• Monitor Competitor Trends : Track competitor activities and market trends, developing messaging strategies to differentiate Legrand | AV brands from key competitors.
• Collaborate Across Teams : Work with cross-functional marketing, product, and digital experience teams to drive business and product marketing strategies, ensuring consistency and accuracy across all channels and mediums. Measure performance against objectives and report results.

Enable the Sales Team

JOB REQUIREMENTS

Essential Knowledge, Skills and Abilities Required :

Minimum Education and Experience Required :

Special Job Requirements :

Preferred Qualifications :

WORKING CONDITIONS / PHYSICAL DEMANDS

The expected salary range for this position is $60,000 - $70,000 annually.

The offered compensation may vary based on factors including but not limited to level of experience, certifications / education, training, and work location. This position is eligible for variable incentive pay based on company performance.

Legrand offers eligible employees a comprehensive benefit program (Medical, Dental and Vision, Health Savings Accounts, Health and Dependent Care Flexible Spending Accounts, Life Insurance, Disability Benefits, EAP, 401k Plan with Employer Match, Paid Time Off and Paid Holidays)

To learn more about our benefits, visit Audio Video (AV) Technology Jobs | Legrand AV | Legrand AV

Note : Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.

Legrand is proud to be an Equal Opportunity Employer. You will be considered for this position based upon your experience and education, without regard to race, color, religion, age, sex, national origin, sexual orientation, ancestry; marital, disabled or veteran status. We are committed to creating and maintaining a workforce environment that is free from any form of discrimination or harassment.

If you'd like to work in a fun, creative, business-casual environment that offers a comprehensive benefit package, we encourage you to apply!

Legrand is an equal employment opportunity employer.

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