Senior Media Strategist

Click Rain is a people-centered digital agency headquartered in downtown Sioux Falls, South Dakota. We provide web solutions and digital marketing strategies that make a difference in the world. Our team has been focused on digital-first marketing since our inception in 2008, continuously evolving as technology advances, but always prioritizing the well-being of people along the way.

The Senior Media Strategist is responsible for developing and implementing media strategies for clients based on defined business objectives. Specific duties will include developing the right marketing mix to meet defined audience segments, understanding of platforms and what is needed at various stages of the consumer funnel, and ability to optimize campaigns effectively. The Senior Digital Media Strategist will be responsible for interacting with clients, attending client meetings, and attending related networking functions as requested, representing the company in a professional manner.

Development of media reporting structure aligned with marketing and creative strategy. Includes overall KPI tracking

Build plans for specific client audience groups, collaborating and understanding how the messaging and channel needs to change

Conduct audience data analysis and insights to steer campaign direction

Participate in new business pitches

Ability to work in a variety of software and technology programs, with understanding on how each program integrates with another

Required Skills

Strong writing and project management skills

Strong problem-solving / solution-oriented mindset

Self-starter with the ability to identify client needs and opportunities and address them with little direction

Deep knowledge and understanding of relevant media and marketing platforms

Certifications in Google Ads and Google Analytics

Experience working in various DSPs, Meta Ads, and with media placement vendors

Excellent presentation skills

Understanding of when to think big and when to think tactical

Ability to manage and conduct market research

Company Expectations

Starts being able to lead a client through most business challenges within the scope of the project

Stays calm under pressure and calms those around you

Has mastered the knowledge of proactive & professional communication in every facet of their role

Ability to mentor others to success

Knows what resources are available to problem solve and can effectively use them to find solutions

Models professionalism to all and is able to mentor younger team members in their knowledge

An excellent manager of time - embodies on time and on budget

If you think you're a good fit, we want to hear from you.

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