Associate Director, HCP Marketing TZIELD

Associate Director, HCP Marketing TZIELD

The Associate Director of HCP Marketing is an integral component of the Tzield marketing organization and reports to the Senior Director of HCP and Consumer Marketing. This role is responsible for developing the Tzield HCP marketing strategy around novel Type 1 Diabetes patient opportunities (e.g., Early Stage 3, PETITE). The Associate Director of HCP Marketing will drive end-to-end execution of HCP-facing initiatives across these priorities with particular focus within the non-personal and digital (social, web) channels. This role will gather insights from field and market research, leverage these findings to craft and continuously evolve HCP marketing campaigns, and drive HCP momentum and awareness around all new indications.

We are an innovative global healthcare company with a focus on immunology that extends to innovation in diabetes and transplant medicine. Across different countries, our talented teams are determined to deliver a best-in-class customer experience using the best of digital, artificial intelligence and personal know-how. With a focus on immunology that extends to innovation in diabetes and transplant medicines, we pursue progress to make a real impact on millions of patients around the world.

Main Responsibilities

• Develop materials and initiatives to support the Tzield HCP marketing campaign and the launch of new indications (e.g., Early Stage 3, PETITE)
• Collaborate with other functions critical for launch success (e.g., Medical) to ensure strategic alignment
• Create and deliver branded assets, programs, and tactics that address business opportunities and resolve barriers around current and new indications
• Manage key agency partnerships and navigate Medical, Legal, and Regulatory review for all initiatives
• Identify key barriers around new indications through field and market research to inform ongoing refinement of HCP marketing strategies
• Coordinate with GTMC Omnichannel lead, ensuring strategic alignment and best-in-class execution of omnichannel campaigns for current and new indications
• Establish and track KPIs related to all indication launches
• Gather insights from cross-functional internal stakeholders to inform new indication marketing strategy and own articulation of this strategy with GTMC, Medical, Value & Access, Patient Support Services and other stakeholders
• Work in partnership with training department to co-create relevant trainings and upskilling sessions for field teams
• Serve as RC lead for HCP marketing
• Coordinate closely with other members of the Marketing team (i.e., HCP, Consumer, Site of Care, Regional Marketing) to ensure alignment across brand objectives
• Ensure all HCP marketing efforts comply with established corporate and industry compliance guidelines

Qualifications

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