Performance Marketing Manager (E-commerce)

Performance Marketing Manager (E-commerce)

Own the strategy, execution, and optimization of paid media for our DTC business, driving profitable customer acquisition and lifetime value. You'll plan and run performance campaigns across search, shopping, and paid social; manage budgets against CAC / ROAS targets; partner with creative, product, and analytics; and turn insights into scalable growth.

Responsibilities

• Build and execute a full-funnel paid media strategy, aligned to revenue and margin goals.
• Manage forecasting, pacing, and daily optimizations to hit CAC, ROAS, and payback targets across portfolios and geos.
• Own account structure, bidding, audience strategy, and budget allocation; stand up experiments (A / B, incrementality) and scale winners.
• Lead creative testing loops (hooks, formats, landing pages); brief and iterate with the creative team to improve CTR / CVR and CPA.
• Oversee product feed health and merchandising (GMC, feed rules, promotions, PDP / LP hygiene).
• Implement rigorous measurement (GA4, platform data, MMM / MTA signals where available) and maintain clean tracking via GTM / pixels / conversions APIs.
• Build weekly and monthly performance reporting with actionable insights; communicate tests, results, and next steps to stakeholders.
• Partner with Lifecycle / CRO to align paid acquisition with onsite conversion, retention, and LTV growth.
• Monitor competition, auctions, and platform changes; proactively identify new channels / betas to test.
• Manage agencies or freelancers as needed; enforce best practices and performance SLAs.