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Senior Director of Demand Generation
Senior Director of Demand GenerationWellhub • New York, NY, United States
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Senior Director of Demand Generation

Senior Director of Demand Generation

Wellhub • New York, NY, United States
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  • [job_card.full_time]
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Senior Director of Demand Generation

Wellhub – a company shaping a healthier world – is hiring a Senior Director of Demand Generation for its Revenue Marketing team in New York, United States (Hybrid). The role focuses on building and scaling US demand across ENT and SMB segments.

The Opportunity

This strategic, high‑impact role requires a B2B demand‑gen leader who thrives in complex sales cycles, builds intent, and partners with Sales to hit pipeline and revenue targets. As the functional proxy for the CMO in all US demand initiatives, you will lead the team and partnerships across channels, deliver data‑driven campaigns, and drive the revenue engine.

YOUR IMPACT

  • Lead the US Demand Generation function, owning pipeline creation across ENT and SMB.
  • Build, manage, and scale a campaign calendar from awareness to action using paid media, CRM, content, events, webinars, etc.
  • Drive demand through always‑on inbound, high‑intent conversion paths, and ABM programs with Sales.
  • Track performance and optimize for ROI with Marketing Ops, RevOps, and Sales.
  • Collaborate with content and product marketing to bring campaigns to life.
  • Oversee execution of in‑person and online events aligned with demand goals.
  • Develop segment strategies for SMB vs ENT and allocate budgets appropriately.
  • Manage budget, team, and agency resources to drive efficiency.
  • Lead with values : empathy, transparency, kindness, building trust.
  • Live the mission : inspire others with wellbeing and create a supportive environment.

Who You Are

  • 8+ years of B2B demand‑gen experience in high‑growth SaaS, B2B2C marketplaces, or tech environments.
  • Deep understanding of modern B2B marketing, GTM, multi‑touch attribution, measurable revenue impact.
  • Expertise across the funnel : brand moments, inbound, sales‑assisted ABM.
  • Passion for marketing that moves real revenue.
  • Proven success building pipeline in SaaS (SMB velocity and Enterprise consideration).
  • Experience leading high‑performing teams and collaborating with Sales, Product, Ops.
  • Experience marketing to HR personas or building demand in new categories.
  • People‑first mindset : clarity, kindness, trust.
  • Deep knowledge of CRM, marketing automation, performance reporting, attribution.
  • Comfort with ambiguity, speed, ownership.
  • Strong point of view, open mind – a player‑coach leader.

    • Requirements

    Prior experience in leading performing teams and B2B demand‑gen is mandatory.

    What We Offer

    Thoughtful benefits, emotional wellbeing resources, and a culture that empowers ownership of role and wellbeing.

  • Base Salary : $166,334 – $207,917 (NYC) plus annual bonus, sales incentive or stock options.
  • Benefits : Free Gold‑level membership, healthcare (health, dental, vision), telehealth, 401(k) match, disability, life insurance.
  • Flexible Work : Hybrid or remote options, home‑office allowance, flexible schedule.
  • Paid Time Off : Minimum 25 days + 1 day per year of tenure (up to 5) + annual holidays.
  • Paid Parental Leave : Up to 12 weeks 100% paid; 18 weeks for birth, ramp‑back option.
  • Career Growth : Learning platforms, internal opportunities, continuous development.
  • Culture : Collaborative, inclusive, values of trust and communication.

    • Diversity, Equity, and Belonging

    We aim to create a collaborative, supportive, and inclusive space where everyone belongs. Wellhub is an equal‑opportunity employer.

    Questions on how we treat your personal data? See our Job Applicant Privacy Notice.

    #J-18808-Ljbffr

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