Growth Marketing Manager, Applied AI

Growth Marketing Manager, Applied AI

The Business Marketing Group (BMG) team connects businesses with their customers on Facebook, Instagram, WhatsApp, and Messenger to help them grow their businesses through solutions like pages, advertising, messaging, commerce and more. We succeed when we help our customers grow their business by leveraging our solutions. Our team is seeking a Growth Marketing Manager with expertise in generative AI, prompt engineering and driving measurable results through growth initiatives. In this role, you will partner with multiple internal teams including marketing, sales, data science, creative, and analytics teams to develop prompts and AI-led processes that increase the efficiency and effectiveness of growth marketing campaigns. You will independently use data and own analytical insights to measure and communicate impact, proactively iterating and looking for opportunities to scale. Acting as a thought leader for prompt engineering and growth marketing, you will rapidly earn trust and credibility with stakeholders.

Growth Marketing Manager, Applied AI Responsibilities

• Design, develop, and test AI prompts for various growth marketing applications, including creative generation, marketing insights, and translations. Establish quality rubrics and facilitate prompt testing and QA workflows to ensure high-quality outputs
• Build partnerships with internal and external stakeholders, including marketing, analytics, and creative teams, to understand user needs and translate them into the development of prompts, AI tools, and / or processes. Facilitate regular cross-functional meetings to align on goals and track progress
• Design and implement test plans to measure the effectiveness of marketing campaigns and AI initiatives, providing data-driven insights to inform future campaign optimization
• Support the development of learning experiences, including workshops, training modules, and hands-on sessions, to drive adoption and sustained use of AI capabilities among marketing stakeholders
• Develop and execute a robust change management strategy to embed AI capabilities into marketing workflows, engaging stakeholders, developing communication plans, and providing continuous support to ensure sustainable impact and smooth transitions
• Collaborate with cross-functional teams to define requirements, scope, deliverables, and goals, ensuring alignment and effective project execution

Minimum Qualifications

Preferred Qualifications

$122,000 / year to $176,000 / year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

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