Senior Marketing Analyst

Senior Marketing Analyst

ParentSquare is a rapidly growing Santa Barbara-based company that's changing the way schools and parents communicate every day. We strive to keep it simple! Our mission is to give schools the power to incredibly enhance family engagement for all students. ParentSquare and RemindHub, our flagship products, serve over 22 million students and drive our mission by providing unified communications tools -forms, sign ups, payments, RSVPs, direct messaging, language translations, chat and more. Remind Chat, our free product, reaches over 80% of K-12 students, providing a safe and easy-to-use platform for direct communication between teachers and families. And our latest innovation, SmartSites, offers state-of-the-art websites for school districts, enhancing their online presence and accessibility.

We are not just creating a product; we are creating empowered educators and engaged parents to improve the lives of all students. We are passionate advocates for our customers and for our employees and we invite you to join us on this exciting journey.

This Role Will Include :

Own Marketing Analytics & Reporting :

• Align with marketing teams to create reporting goals and cadences to improve the impact of efforts and drive optimized spend allocation.
• Track and analyze performance across all marketing channels (email, web, social, paid, events, etc.).
• Provide clear consolidated dashboards and reports with actionable insights for marketing leadership and cross-functional partners.
• Drive campaign attribution, lead scoring, and funnel analysis to optimize ROI.
• Help the team translate data into key findings and business recommendations.

Revenue Influence & Forecasting Alignment :

Campaign Experimentation Framework :

Content & SEO Analytics :

HubSpot Strategy & Marketing Tech Stack :

Cross-Functional Collaboration :

Our Ideal Candidate Will Have The Following :

The Perks Of Working For Us Are Great!

You'll get your foot in the door as our company continues to grow. We're big believers in work-life balance and provide :

As a fully remote team, we'll make sure you have all the tools and equipment you need to make your home office a place where you can thrive.

We're an equal opportunity employer. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

The salary range for this role will be 115k-135k, DOE.