Brand Manager, Cultured

Brand Manager

Ready for more than just a job? Build a career with purpose. At Lactalis in the USA, we're committed to providing meaningful opportunities for our people to learn, grow, and thrivewhether you're just starting your journey with us or looking to take the next step in your career. From day one, we offer the tools and support to help you succeed. As the world leader in dairy, Lactalis is a family-owned company with over 85,000 pragmatic and ambitious professionals across the globe. Each day, we're proud to produce award-winning dairy products that bring people together. In the US, we proudly offer an unrivaled house of beloved brands, including Galbani, Prsident, Kraft, Breakstone's, Cracker Barrel, Black Diamond, Parmalat, siggi's, Stonyfield Organic, Brown Cow, Oui, Yoplait, Go-Gurt, : ratio, Green Mountain Creamery, and Mountain High, along with a growing family of ethnic favorites like Karoun, Gopi, and Arz. At Lactalis, we live by our core valuesAmbition, Engagement, and Simplicity. We foster a workplace where innovation thrives, diverse perspectives are celebrated, and everyone's unique background and ideas are valued. Even if you don't meet every qualification, we encourage you to apply. We want to hear about your PASSION, your STORY, and how your EXPERTISE can help us shape the future of dairy.

From your PASSION to ours

The Brand Manager is responsible for developing brand strategies and managing all elements of the marketing mix for assigned brands and product lines. The Brand Manager will direct the cross functional teams to ensure that the product portfolio and support programs meet identified consumer needs consistent with the company's financial and mission objectives. The brand manager will work closely with immediate and broader marketing team members, cross-functional partners, and external agencies and resources to deliver short-term and long-term goals of brand growth and profitability.

From your STORY to ours

• Responsible for brand P&L and comprehends the essential levers to increase profitability over time.
• Lead annual and long-term brand plans to meet company objectives of market share, volume sales, cash-flow, and contribution margin.
• Custodian of consumer insights, competitive landscape, and data analytics to build, measure, track, and if necessary, shift brand strategy to stay true to financial goals.
• Responsible for brand advertising, renovation, and innovation.
• Manages cross-agency relationships, including media, PR, creative, and independents to see through the execution of brand campaigns.
• Collaborate with R&D, consumer insights, manufacturing, engineering, sales, and finance to take innovation projects from concept to reality.
• Translate brand objectives into channel specific programs and executions.
• Own end to end business processes with cross functional partners.
• Collaborate with omni-channel marketing and HQ sales to guide segment and account specific programs to drive demand and relevance with consumers and customers.
• Provide field sales with the tools and materials they need to achieve sales targets.
• Perform in-depth analysis and reporting of multi-channel marketing, promotional campaigns and programs to optimize their performance.
• Recommend, develop, implement, and analyze qualitative and quantitative research.
• Responsible for personnel management of assistant brand manager and senior analyst on assigned brand.
• Perform other duties as assigned

From your EXPERTISE to ours

At Lactalis, we offer a comprehensive Total Rewards Program with a variety of affordable benefits and coverage options. We support insurance costs significantly, contribute generously to retirement plans, and offer Paid Time Off from day one. We are committed to your professional growth, providing training and development opportunities, including Education Reimbursement. Join us and grow your career. Lactalis is an equal employment opportunity employer. We will not discriminate against applicants with regard to any legally-recognized basis including, but not limited to : veteran status, race, color, religion, sex, national origin, age, marital status, sexual orientation, and physical or mental disabilities. Further, any division of the Company that is an Affirmative Action Employer will comply with all related legal obligations. Salary Description 130,000 - 140,000