Media Planner

LUDWIG+ is currently seeking an experienced Media Planner to join our team and help shape cutting-edge media strategies and drive impactful campaigns. In this role, you'll collaborate with account and creative teams to develop and execute data-driven paid media campaigns that reach targeted audiences effectively. You'll leverage your expertise in programmatic advertising, advanced DSP platforms, and social media channels to optimize performance and fuel client growth.

L+ is on a mission to help our people achieve their highest level of possible. We believe when your “possible” is unleashed, you in turn, will unlock the highest level of possible for our clients. We call this Brand Actualization and Business Acceleration. From the 40,000-foot of branding to the last few feet of a transaction, you will be a part of the powerful marketing and through the line marketing efforts with a team who delivers creative genius with business smarts, and high performing media solutions.

We work across retail, agriculture, automotive, packaged goods, healthcare, financial services, technology, ecommerce and more. We’re so proud of our team for being named : ANA B2B Small Agency of the Year (2022, 2024 and 2025), EY Entrepreneur of the Year (2022), and AdAge Purpose Campaign of the Year (2023 and 2024) for Pink Fund.

Responsibilities :

Develop and execute comprehensive media plans across digital channels (display, search, social, programmatic), ensuring alignment with clients' objectives and budgets.

Leverage demand-side platforms (DSPs) such as The Trade Desk or DV360 to purchase and optimize programmatic ad inventory.

Plan, manage, and report on paid social campaigns across major platforms including LinkedIn, Meta (Facebook / Instagram), and X (Twitter), using each platform’s native analytics and Google Analytics to measure performance.

Collaborate with account, creative, social, video, and content teams to integrate media strategies with broader marketing initiatives.

Draft and manage RFPs, evaluate media vendor proposals, and maintain strong relationships with publishers.

Set up, launch, monitor, and optimize live campaigns, applying A / B tests and other optimization techniques to maximize ROI.

Analyze campaign data to track KPIs, generate actionable insights, and present clear performance reports to clients and internal teams.

Continuously research and recommend innovative digital media opportunities and emerging trends to stay ahead in the industry.

Coordinate weekly status meetings and maintain consistent communication on campaign progress and results.

Qualifications :

3+ years of hands‑on experience in media planning and buying, including programmatic advertising.

Proficiency with DSPs (Demand‑Side Platforms) like The Trade Desk, Google DV360, or similar.

Strong analytical skills with experience using Google Analytics and other analytics tools to interpret data and optimize campaigns.

Experience planning and executing paid social strategies on LinkedIn, Facebook / Instagram (Meta), and X (Twitter).

Familiarity with media buying software / platforms and general marketing tools.

Excellent communication skills, both verbal and written, with the ability to present media strategies and results clearly.

Detail‑oriented self‑starter who can manage multiple campaigns simultaneously in a fast‑paced environment.

Collaborative team player, comfortable working across departments to achieve shared goals.

Bachelor’s degree in Marketing, Advertising, Communications, or a related field is a plus.

We are looking for a fearless collaborator with a builder mindset. Someone always ready to jump in and wear whatever hat necessary to create the greatest work for our client and drive agency growth.

How high do you want to go? How fast do you want to grow? Apply now and let’s find your plus.

Employees located within a commutable distance to our Royal Oak, Michigan office are expected to work hybrid in office.

It is the policy of LUDWIG+ to provide equal employment opportunities to all employees and applicants for employment with regard to race, religion, national origin, sex, age, sexual orientation, veteran status or disability or any other basis prohibited by applicable federal, state or local law.

#J-18808-Ljbffr