Graphic Designer

About the Role:

As we continue to grow our beloved brands, we are looking for a talented Graphic Designer to join our team. This role is tasked with advancing the marketing & sales goals of our brands through clever and captivating branding, sales, and promotional content. As a Graphic Designer, you will use visual storytelling to enhance our content on our social media channels, emails, websites, and retail partner sites. Our ideal candidate is consumer focused and able to follow brand guidelines to create content unique to each brand's aesthetic. You should be comfortable designing and laying out marketing content, using motion graphics to bring content to life, and managing multiple projects from beginning to end.

What You'll Be Doing:

• Utilize graphic design skills to support growth of our brands through curating and preparing visual content for use in digital advertising, Instagram, Facebook, Tik Tok, Pinterest, our own websites, retailer websites, YouTube, and newsletters
• Ability to apply motion graphics like animation and GIFs to digital content to help highlight brand messaging and enhance storytelling
• Work closely with Senior Designer to deliver branded content to brand and marketing teams
• Partner with Digital, Social, Communications, and Branding teams to incorporate insights into content creation for advertising, social, and digital executions
• Combine compelling first-in-class creative with clear marketing messages and calls to action, lay out copy and imagery effectively
• Develop expert knowledge of brand and company goals, understand and follow brand guidelines, acting as a brand ambassador to ensure that all projects fit the brand style and voice
• Keep abreast of industry best practices and competitive trends, regularly informing team of noteworthy news items and opportunities and incorporating to our brands when applicable
• Effectively manage multiple projects, manage timelines, and communicate progress to key stakeholders
• Develop additional print and marketing materials as assigned (i.e. creative mood boards, trade show signage, posters, brochures, merchandise, presentation decks)
• Edit video and stills to be used across all social channels, our own websites, and retailer partner websites
• Partner with the brand team in other marketing initiatives, such as attending trade shows, photo shoots, assist with copywriting and other content creation and design needs that support our annual brand plans.

What You Bring to the Table:

• Undergraduate degree in related field or an equivalent combination of skills, training, and minimum of 3+ years of hands-on experience
• Proven in-depth understanding of design fundamentals such as layout, color theory and typography usage
• Working knowledge of Adobe Creative Suite (Photoshop, Illustrator, Premiere, After Effects, InDesign, XD)
• Working knowledge of Figma & Canva
• Expertise in designing for web, tablet, mobile, and email projects
• Working knowledge of photography and video production and editing a plus, but not required
• A solid understanding of digital video and social media platforms including YouTube, Instagram, Facebook, Tik Tok, and Pinterest
• Working knowledge of Microsoft Office Suite (Outlook, PowerPoint, Word, Excel)
• Understanding of how to make shareable branded content for a variety of media and platforms
• Excellent interpersonal communication skills both verbal and written
• Strong background in conceptual and visual thinking with a branded mindset
• Ability to handle multiple priorities in a deadline driven environment
• React positively to feedback and notes with a strong desire for learning and improvement
• Be a creative and resourceful problem solver that is solution oriented
• Creative eye with excellent taste, passion for interior design and décor a plus
• Self-motivated with strong project management skills
• A great attitude – enjoys building and contributing to happy, high functioning teams