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Sr. Director of Brand Marketing
Sr. Director of Brand MarketingLittle Saints • Miami, FL, United States
Sr. Director of Brand Marketing

Sr. Director of Brand Marketing

Little Saints • Miami, FL, United States
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  • [job_card.full_time]
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Overview

Little Saints is on a mission to reinvent drinking culture with non‑alcoholic, mushroom cocktails.

We're seeking a strategic and highly creative Sr. Director of Brand Marketing who’s equal parts creative force and doer; someone who can lead big brand moments while also providing hand‑on leadership to write killer copy or guide a shoot on the fly. You’ll be the steward of our brand voice and vibe, leading the charge on storytelling, creative execution, and consumer engagement across all touchpoints.

This role is ideal for a hands‑on brand leader who thrives in a startup environment and knows how to blend intuition, taste, and data to build a brand that people love and love to talk about.

Own and Evolve Brand Identity

  • Own and evolve the Little Saints brand identity, voice, content, and aesthetic across every channel including Instagram, Facebook, TikTok, YouTube, website, email, podcasts, and affiliates.
  • Develop and lead brand strategy that drives affinity, distinction, and growth in the non‑alcoholic beverage space.
  • Create frameworks that translate our mission and vibe into campaigns, partnerships, and everyday moments.

Creative Direction & Content

  • Create a world‑class physical content studio where you will lead all creative execution including organic and paid content, copy, and campaign concepts to shoot execution.
  • Create and manage creative processes including briefs, pipelines, playbooks, and team structure; develop scalable creative systems that allow us to produce content quickly without sacrificing quality.
  • Develop and evolve our content calendar in collaboration with the Growth and Product team; adapt organic content into high‑performing paid assets.
  • Partner with designers, freelancers, and agency collaborators to bring the brand to life through fresh, scroll‑stopping content.
  • Ensure creative work, whether digital, physical, or experiential, is on‑brand and high‑impact.

    • Consumer Connection

  • Lead storytelling across owned and earned channels : email, social, website, press, packaging, and IRL activations.
  • Define KPIs across organic and paid content; report on performance with insights and creative recommendation; translate customer insights and cultural trends into ideas that surprise and delight.
  • Cultivate partnerships with creators, influencers, and like‑minded brands that elevate our presence.
  • Maintain a test‑and‑learn culture, with a focus on storytelling, retention, and audience value.
  • Collaborate with the customer service team to optimize our CRM, lifecycle, and loyalty strategy; ensure campaigns across email and SMS are on brand and deepen customer relationships, increasing repeat purchase rate, and maximizing customer lifetime value through personalized messaging, segmentation, and retention‑driving initiatives.

    • Execution & Performance

  • Oversee integrated campaign planning and execution, from product launches to evergreen growth loops.
  • Analyze brand performance across channels and use insights to drive iteration and innovation.
  • Roll up your sleeves to make things happen.
  • Manage and inspire a small but mighty team, as well as freelancers and agency partners.
  • Work cross‑functionally with Growth, Product, and Ops to make sure the brand is baked into every experience.

    • About You

  • 5+ years in brand, creative, or marketing roles; must have DTC, beverage, wellness, or lifestyle brands, startup experience scaling a brand to $10+ million in revenue.
  • Strong portfolio of brand‑building and storytelling work across channels and mediums.
  • Comfortable leading creative direction from copy to content.
  • Startup‑minded, scrappy, resourceful, fast‑moving, and solutions‑oriented.
  • Experience managing agencies, creators, and freelancers.
  • Deep understanding of culture, community, and what makes people care about a brand.
  • Strategic but instinctual; you can see the big picture and also know when it’s time to just ship it.

    • You’ll Love This Job If…

  • You’re a creative soul with a strategic mind. You can lead a brand campaign and give great direction on the tagline. You love playing in both big‑picture brand‑building and can bring hands‑on execution.
  • You thrive in fast‑paced, unstructured environments. You don’t need a playbook; you like building it. Startups energize you, and you’re resourceful when things aren’t figured out yet.
  • You believe a brand is more than a logo. You think in vibes, moments, voice, and feeling and you know how to translate that into content that connects and converts.

    • This Job Is Not for You If…

  • You prefer managing over making. This role is strategic, but still hands‑on. If you’re not willing to write, edit, or get into the details, it won’t be a fit.
  • You need big budgets and big teams to execute. We’re a lean crew and proud of it. You should be comfortable wearing multiple hats and operating with creativity over cash.
  • You need a lot of direction. We’ll give you the vision and support, but we’re looking for someone who can self‑direct, make decisions, and bring new ideas to the table.

    • Benefits

  • A competitive annual base salary based on experience, plus a discretionary annual company bonus plan and company equity.
  • Flexible Time Off Plans.
  • Health insurance programs.

    • We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, veteran status, and any other status. We are proud to be an Equal Opportunity Employer. If you have a disability or special need that requires accommodation, please let us know.

    Location : Miami, FL | Salary : $135,000.00–$150,000.00

    #J-18808-Ljbffr

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