Senior Director of CRM Analytics

A company is looking for a Sr. Director, CRM Analytics.

Key Responsibilities

Define and execute the long-term vision for CRM and retention strategy, integrating data science

Lead the development of predictive models and customer segmentation for personalized campaigns

Establish KPIs and metrics to measure retention initiatives and drive team accountability

Required Qualifications

15+ years of leadership experience in analytics or data science

Proven experience managing teams of analysts and data scientists

Deep understanding of CRM platforms and marketing automation tools

Expertise in statistical modeling, machine learning, and advanced analytics

Bachelor's degree in a quantitative field; a Master's degree is a plus