Talent.com
CRM Manager /Lifecycle Marketing Manager
CRM Manager /Lifecycle Marketing ManagerSpark Recruiting • Southlake, Texas, United States
CRM Manager / Lifecycle Marketing Manager

CRM Manager / Lifecycle Marketing Manager

Spark Recruiting • Southlake, Texas, United States
[job_card.variable_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
  • [filters_job_card.quick_apply]
[job_card.job_description]

Position Title : CRM Manager | Lifecycle Marketing Manager

Location : Dallas-Fort Worth Metroplex

Reports to : Head of Marketing

Position Overview :

We are seeking a strategic and hands-on CRM Manager to lead the development and optimization of our multi-channel customer engagement strategy. This role is critical to driving member retention, engagement, and lifetime value through automated, personalized journeys across email, SMS, app notifications, and WhatsApp .

The ideal candidate is both creative and analytical, with proven experience designing high-impact CRM programs from the ground up. You'll own everything from journey design / mapping and segmentation to hands-on execution in Klaviyo (or a comparable platform) . This role requires a strong grasp of lifecycle marketing, automation, and performance optimization across both marketing and transactional touchpoints.

What You'll Be Doing :

CRM Automation & Customer Journey Management

  • Design, build, and optimize automated customer journeys across email, SMS, push notifications, and WhatsApp , tailored to lifecycle stages and behavioral triggers.
  • Own the strategy and execution of key journeys, including onboarding, retention, re-engagement, win-back , and transactional communications .
  • Continuously refine and evolve journeys based on performance metrics (e.g., open / click rates, conversions, engagement score, churn risk).
  • Leverage A / B testing and data insights to improve targeting, message sequencing, timing, and creative across channels.
  • Ensure deliverability, compliance (e.g., GDPR, CAN-SPAM), and audience segmentation best practices across platforms.

Cross-Functional & Technical Collaboration

  • Partner with engineering and data teams to ensure clean, reliable data flows via API or CDP integrations for real-time personalization and segmentation.
  • Work closely with product, design, and analytics teams to align CRM initiatives with business goals, brand guidelines, and user experience.
  • Use performance dashboards and cohort analyses to inform strategy and prioritize experimentation.

    • Emerging Channels & Omnichannel Engagement Strategy

  • Lead the expansion and orchestration of multi-channel messaging strategies across :
  • Email : Promotional, lifecycle, and transactional communications.
  • SMS : Consent-based messaging for time-sensitive alerts and transactional updates.
  • App Push Notifications : Real-time and behavior-triggered messages to drive app engagement.
  • WhatsApp : Build out compliant, personalized messaging for global mobile-first markets.
  • Ensure all channels are connected and consistent, delivering a seamless, personalized experience across the customer journey.

    • Required Qualifications :

  • Minimum 5 years managing CRM programs and automated customer journeys across email, SMS, push notifications, and other engagement channels.
  • Proficiency in Klaviyo or similar marketing automation platforms.
  • Strong technical understanding of data integrations and API-based triggers in marketing automation systems.
  • Track record of building high-performing email and retention campaigns from scratch.
  • Analytical mindset with experience tracking KPIs and running A / B tests.
  • Excellent communication and project management skills.
  • Strong attention to detail and commitment to brand quality.

    • Preferred Qualifications :

  • Experience implementing and managing push notification, SMS, and / or WhatsApp messaging programs preferred.
  • Experience in the travel, e-commerce, or membership-based industries.
  • Familiarity with HTML / CSS for email layout adjustments.
  • Knowledge of audience compliance standards across SMS and WhatsApp.
  • Experience with mobile engagement strategies and push notification best practices.

    • What We Offer :

  • Full-time employment
  • Competitive salaries
  • International team of people learning from one another
  • Hybrid work schedule
  • Paid time off and travel privileges
  • Opportunities for professional growth
    • [job_alerts.create_a_job]

    Lifecycle Marketing Manager • Southlake, Texas, United States

    [internal_linking.similar_jobs]
    Senior Lifecycle Marketing Manager

    Senior Lifecycle Marketing Manager

    VirtualVocations • Grand Prairie, Texas, United States
    [job_card.full_time]
    A company is looking for a Senior Lifecycle Marketing Manager to lead their CRM efforts.Key Responsibilities : Own the CRM marketing lifecycle, developing and executing data-driven campaigns acros...[show_more]
    [last_updated.last_updated_30] • [promoted]
    FP&A Manager

    FP&A Manager

    Vaco by Highspring • Carrollton, TX, US
    [job_card.permanent]
    Finance Manager – Corporate FP&A.Vaco has partnered with a PE-backed distribution client to hire a FP&A Manager to support operational and company-wide long-range planning, 3-statement modeling and...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Commercial Mortgage Account Manager

    Commercial Mortgage Account Manager

    Forward Motion Lending • Southlake, TX, US
    [job_card.full_time]
    Forward Motion Lending is seeking a powerhouse Commercial Mortgage Account Executive to join our growing team.This is an exciting opportunity for a driven, enterprising professional who thrives in ...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Commercial Lines P&C Account Manager

    Commercial Lines P&C Account Manager

    Allen Insurance Group • Lake Dallas, TX, US
    [job_card.full_time]
    Independent Agent looking for Commercial Lines Account P&C Account manager.Must be licensed or willing to get licensed.Must have current P&C experience. Job will be remote after initial trai...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Field Representative

    Field Representative

    RDSolutions formerly RetailData • Denton, TX, US
    [job_card.part_time]
    The retail industry continues to see unprecedented dynamics as it pivots to a true omni-channel shopping experience.Informed retailers are succeeding, and RDSolutions is providing them with the con...[show_more]
    [last_updated.last_updated_1_day] • [promoted]
    Digital Product Manager

    Digital Product Manager

    The Planet Group • Irving, TX, US
    [job_card.full_time]
    Location : Irving Texas 5x a week onsite.Contract length : 6 mo to start.Pay : $55-63 per hour based on experience (W2 and benefit options). Our large Retail client, is looking for a Digital Product Ma...[show_more]
    [last_updated.last_updated_1_day] • [promoted]
    Senior Project Manager (Retail)

    Senior Project Manager (Retail)

    BravoTECH • Coppell, TX, US
    [job_card.full_time]
    NO C2C - Do not contact for C2C please.The Senior Project Manager reports to the PMO Senior Manager, as part of the Solution Delivery Information Technology team. The Project Manager leads project t...[show_more]
    [last_updated.last_updated_variable_hours] • [promoted] • [new]
    Personal Training Manager

    Personal Training Manager

    Planet Fitness - Excel Fitness • Coppell, TX, US
    [job_card.full_time]
    Personal Training Manager (PTM).The Personal Training Manager (PTM) leads and manages a team of Personal Trainers.PTMs are responsible for overseeing the personal training program in clubs to ensur...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Sales Enablement Senior Manager

    Sales Enablement Senior Manager

    Brinks • Coppell, TX, US
    [job_card.full_time]
    The Brink's Company (NYSE : BCO) is a leading global provider of cash and valuables management, digital retail solutions, and ATM managed services. Our customers include financial institutions, re...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Order Fulfillment Specialist

    Order Fulfillment Specialist

    EVEXIAS Health Solutions • Southlake, TX, US
    [job_card.full_time]
    This position is non-exempt from the Fair Labor Standards Act (FLSA) and is eligible for overtime .CST (nights, early mornings, and Saturday work is required approximately .Some travel ma...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Program Director HCS

    Program Director HCS

    BrightSpring Health Services • Denton, TX, United States
    [job_card.full_time]
    The Program Director directs, manages, and administers the coordination and service delivery components of programs.Monitors and or participates in the implementation and delivery of the Individual...[show_more]
    [last_updated.last_updated_30] • [promoted]
    BUSINESS MANAGER

    BUSINESS MANAGER

    S & K SALES CO • Southlake, TX, US
    [job_card.full_time]
    Military Resale Broker, is looking to fill a business manager position.This position is charged with achieving company sales goals and objectives as well as those of the assigned manufacturer portf...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Strategic Partnerships - Territory Manager

    Strategic Partnerships - Territory Manager

    ZINGAS Blinds Shutters Shades • Carrollton, TX, US
    [job_card.full_time]
    We are seeking a Strategic Partnerships - Territory manager, a dynamic, results-driven professional to join our team.This is an exceptional opportunity for a motivated self-starter with a proven tr...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Remote AI Content Reviewer

    Remote AI Content Reviewer

    Outlier • Denton, TX, United States
    [filters.remote]
    [job_card.full_time]
    Earn up to $15 / hour + performance bonuses.Outlier, a platform owned and operated by Scale AI, is looking for.If you're passionate about improving models and excited by the future of AI, this is you...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Senior Proposal Project Manager

    Senior Proposal Project Manager

    Aon • Farmers Branch, TX, United States
    [job_card.full_time] +1
    Senior Proposal Project Manager.Joining our top-tier team, you will contribute to achieving results for our clients through effective solutions within our Aon Risk Solutions - Pursuit and Creative ...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Customer and Lifecycle Marketing Manager

    Customer and Lifecycle Marketing Manager

    CoStar Group • Arlington, Texas, USA
    [job_card.full_time]
    Customer and Lifecycle Marketing Manager.ABOUT MATTERPORT & COSTAR GROUP.Matterport a CoStar Group (NASDAQ : CSGP) industry-leading brand is transforming the built world through its pioneering 3...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Senior Assistant Store Manager

    Senior Assistant Store Manager

    Spencer's • Denton, TX, US
    [job_card.full_time]
    Benefits include : Company Paid Sick Time, Paid Vacation Time, Paid Holidays, Bereavement Pay, Jury Duty Pay, Contest Prize Awards, 401K Plan with Company Match, Medical / Dental / Vision Plans, Employe...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Product Marketing Manager

    Product Marketing Manager

    Gartner • Irving, TX, United States
    [job_card.full_time]
    The Product Marketing Manager is a member of Global Product Management (GPM), reporting to the Sr.You will be part of a team responsible for building and executing successful go-to-market and produ...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]