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CRM Manager /Lifecycle Marketing Manager
CRM Manager /Lifecycle Marketing ManagerSpark Recruiting • Southlake, Texas, United States
CRM Manager / Lifecycle Marketing Manager

CRM Manager / Lifecycle Marketing Manager

Spark Recruiting • Southlake, Texas, United States
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Position Title : CRM Manager | Lifecycle Marketing Manager

Location : Dallas-Fort Worth Metroplex

Reports to : Head of Marketing

Position Overview :

We are seeking a strategic and hands-on CRM Manager to lead the development and optimization of our multi-channel customer engagement strategy. This role is critical to driving member retention, engagement, and lifetime value through automated, personalized journeys across email, SMS, app notifications, and WhatsApp .

The ideal candidate is both creative and analytical, with proven experience designing high-impact CRM programs from the ground up. You'll own everything from journey design / mapping and segmentation to hands-on execution in Klaviyo (or a comparable platform) . This role requires a strong grasp of lifecycle marketing, automation, and performance optimization across both marketing and transactional touchpoints.

What You'll Be Doing :

CRM Automation & Customer Journey Management

  • Design, build, and optimize automated customer journeys across email, SMS, push notifications, and WhatsApp , tailored to lifecycle stages and behavioral triggers.
  • Own the strategy and execution of key journeys, including onboarding, retention, re-engagement, win-back , and transactional communications .
  • Continuously refine and evolve journeys based on performance metrics (e.g., open / click rates, conversions, engagement score, churn risk).
  • Leverage A / B testing and data insights to improve targeting, message sequencing, timing, and creative across channels.
  • Ensure deliverability, compliance (e.g., GDPR, CAN-SPAM), and audience segmentation best practices across platforms.

Cross-Functional & Technical Collaboration

  • Partner with engineering and data teams to ensure clean, reliable data flows via API or CDP integrations for real-time personalization and segmentation.
  • Work closely with product, design, and analytics teams to align CRM initiatives with business goals, brand guidelines, and user experience.
  • Use performance dashboards and cohort analyses to inform strategy and prioritize experimentation.

    • Emerging Channels & Omnichannel Engagement Strategy

  • Lead the expansion and orchestration of multi-channel messaging strategies across :
  • Email : Promotional, lifecycle, and transactional communications.
  • SMS : Consent-based messaging for time-sensitive alerts and transactional updates.
  • App Push Notifications : Real-time and behavior-triggered messages to drive app engagement.
  • WhatsApp : Build out compliant, personalized messaging for global mobile-first markets.
  • Ensure all channels are connected and consistent, delivering a seamless, personalized experience across the customer journey.

    • Required Qualifications :

  • Minimum 5 years managing CRM programs and automated customer journeys across email, SMS, push notifications, and other engagement channels.
  • Proficiency in Klaviyo or similar marketing automation platforms.
  • Strong technical understanding of data integrations and API-based triggers in marketing automation systems.
  • Track record of building high-performing email and retention campaigns from scratch.
  • Analytical mindset with experience tracking KPIs and running A / B tests.
  • Excellent communication and project management skills.
  • Strong attention to detail and commitment to brand quality.

    • Preferred Qualifications :

  • Experience implementing and managing push notification, SMS, and / or WhatsApp messaging programs preferred.
  • Experience in the travel, e-commerce, or membership-based industries.
  • Familiarity with HTML / CSS for email layout adjustments.
  • Knowledge of audience compliance standards across SMS and WhatsApp.
  • Experience with mobile engagement strategies and push notification best practices.

    • What We Offer :

  • Full-time employment
  • Competitive salaries
  • International team of people learning from one another
  • Hybrid work schedule
  • Paid time off and travel privileges
  • Opportunities for professional growth
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