Research Manager
The Global Streaming Research and Insights team is responsible for developing a deep understanding of our streaming audiences around the world, then disseminating those findings within the company. Through research and insights initiatives within and across key markets, we support our streaming teams.
The Manager, Streaming Research and Insights is responsible for streaming insights that help meet key business objectives on behalf of our streaming brands. This roles primary responsibility is to assist with the management, analysis and reporting of consumer insights projects and initiatives that support the needs of the streaming business. In particular, this role will work on the set up and implementation of new workflows to leverage our user database for survey work, as well as support an emerging workstream of primary research projects focused on sports and sports-related topics.
The Manager will also help support the teams overall responsibility for providing consumer-driven insights on the rapidly changing, complex media and entertainment landscape and will work on various streaming or general audience insight projects as needed.
In addition to extensive analytical and interpersonal skills, this role requires someone who knows how to interpret data and consumer research, who has experience leading primary consumer insights projects and who has an understanding of the streaming landscape. They must demonstrate the ability to see patterns, connect insights among consumers and to take a leadership role in project management. A candidate with a passion for media and streaming is a must. Experience or passion for sports research is a plus.
Responsibilities
- Work closely with the Senior Director and the wider team to design, field, coordinate, analyze and disseminate quantitative and qualitative research projects including surveys, online research, focus groups, or other forms of research as required. Subjects will primarily focus on streaming, but may also extend to other topics related to media and technology as well as general audience insight areas when needed.
- Work on set up and implementation of new workflows leveraging our user database, working with internal teams and research vendors to field surveys among specific viewer groups.
- Support a new workstream of primary research projects focused on live sports and sports-related topics, laying the foundation for ongoing sports research while starting to establish best practices.
- When needed, analyze data from various third party syndicated datasets to scope, support or validate research insights and findings.
- Direct and supervise research vendors where relevant; infuse our perspective into projects; ensure outcomes are insightful and deliver on business needs and champion the wide communication of results throughout the organization.
- As part of the insights team, contribute to establishing best practice processes and approaches, as well as the maintenance and expansion of insights tools and systems.
Requirements
Skills :
The ability to lead and manage multiple projects and changing priorities effectively in a complex, fast-paced business environment.Positive attitude, strong interpersonal skills and ability to form strong professional and working relationships.Experience in managing research projects with a high quality of insights being delivered.A high level of accuracy and attention to detail is essential.Strategic thinker with strong analytical skills and the ability to find and tell a clear story based on data.Self-starter who is energetic and enthusiastic, adaptable and customer-oriented.Naturally curious, collaborative and passionate about consumer behavior and the media industry.Must work well under pressure and be able to meet multiple deadlines simultaneously.Strong PC, Excel and PowerPoint skills a must.Fluency in English, with excellent written and verbal communication skills; able to write concisely and compellingly.The ability to be diplomatic with a high level of cultural sensitivity.Experience with crosstab products such as mTab or SPSS is a plus.Experience with syndicated media research tool suites such as Nielsen, Antenna, MRI-Simmons, GWI, Comscore, and YouGov is a plus.Experience :
5+ years in media research, preferably at a media owner (Streaming / TV / digital) or at a research agencyStrong experience and knowledge of primary research approachesEducation :
Completed bachelors degreeCompensation
$50.00 / hr. - $60.00 / hr. (W2)Req# PMOUNTJP00000994