Sr. CRM Analyst

Job Description

Job Description

Company Description

Vuori is re-defining what athletic apparel looks like : built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life. Our high energy fast paced retail environment is reflected in the clothes we make. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm and purpose…while having a lot of fun along the way. We are proud to be an outlet for opportunity and for personal growth and success.

Job Description

We are seeking a data-driven and detail-oriented Sr. Retention Analyst to join our Ecomm Analytics team. This role is ideal for someone passionate about turning data into actionable insights that influence marketing strategy, customer engagement, and business planning. This role will partner closely with ecommerce and the broader marketing team to identify opportunities, measure performance, and optimize customer lifecycle strategies through data-driven insights. The ideal candidate is both highly analytical and commercially savvy and brings a strong background in marketing performance initiatives through data modeling and reporting.

What you’ll get to do :

• Work closely with the Retention team to evaluate campaign performance, identify areas for optimization, and improvement throughout the buyer life cycle.
• Assist in the design, implementation, and analysis of A / B tests and other test-and-learn experiments, helping teams understand what drives customer engagement, repeat purchase behavior and loyalty.
• Leverage Customer Data Platform (CDP) data to uncover meaningful consumer insights, such as behavioral patterns, channel preferences, and engagement trends that inform targeting and personalization strategies.
• Provide analytical support for channel planning and investment decisions, delivering insights on ROI, customer lifetime value, and conversion drivers to inform marketing strategy and budget allocation.
• Develop and maintain dashboards in collaboration with the central data team to track customer segments, repeat rates, shopping cycles, churn risks, and other high impact KPIs.
• Design and execute segmentation strategies to personalize marketing campaigns and improve retention metrics.
• Partner with CRM, Email, and Digital Marketing teams to test and measure lifecycle initiatives, promotions, and conversion strategies, while identifying improvement opportunities across product, experience, and messaging enhancements.
• Create clear, compelling reporting and dashboards to track customer behavior, campaign performance, and retention trends.
• Collaborate with data science, ecommerce, and merchandising to integrate retention insights into assortment planning and marketing calendars.

Qualifications

Who you are :

Additional Information

Our investment in you :

At Vuori, we’re proud to offer the following to our employees :

The salary range for this role is $100,900 - $129,780 per year.

Vuori is proud to be an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

All your information will be kept confidential according to EEO guidelines.