Social Media Strategist

Building successful marketing campaigns takes careful planning, development, and a strong social media strategist who can reach the target audience. K1 Speed is seeking a skilled social media strategist to help us build social media campaigns that capture prospects’ attention and engage existing customers.

Responsibilities

● Produces, edits, and proofs digital content according to a content schedule.

● Create and curate engaging content for various social media platforms, including Facebook, Instagram, Twitter, YouTube, TikTok, Twitch, and Reddit according to a content schedule.

● Suggest and monitor KPIs (Key Performance Indicators) using existing tools to gauge Social Media Platforms success.

● Oversees and contributes to results reporting and presentations.

● Recognizes areas for opportunities; gathers insights and brainstorms action plans to capitalize on opportunities.

● Develops comprehensive social media influencer and reputation strategies for individual brands and corporate messaging.

● Actively monitors and engages in all brands’ online communities, including monitoring social media channels, social media groups, review channels, and responding/engaging with customers and employees as needed.

● Closely monitor social media channels for trends, customer feedback, and industry news.

● Collaborates with a variety of key internal and external stakeholders in a matrix environment.

● Develops social media influencer campaigns to encourage engagement in real-time.

● Performs other related duties and projects as required by management.

Skills and qualifications

● Understanding of web traffic metrics/analytics

● Strong verbal and written communication skills

● Experience creating and scheduling content calendars

● Short form writing experience is necessary within social content context

● Extensive knowledge of social media platforms including Facebook, Instagram, Twitter, TikTok

● Excellent time management skills and customer-service oriented attitude

● Excellent attention to detail is a must

● Excellent analytical, written, and verbal communication skills

● Ability to work in a fast-paced environment and learn quickly

● Self-starter; takes initiative; excellent time management skills and ability to work independently and as part of a team

● Experience using social publishing tools (Sprout Social, Social Studio, Plannable)

Preferred qualifications

● 3-4 years’ experience working as a social media strategist or manager

● A bachelor’s (or equivalent) degree in marketing or a related field

● Hands-on experience using social media to build brand awareness

● Ability to identify target audiences’ preferences and produce tailored content