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Content Marketing Specialist
Content Marketing SpecialistHafele Brand • Archdale, North Carolina, USA
Content Marketing Specialist

Content Marketing Specialist

Hafele Brand • Archdale, North Carolina, USA
[job_card.variable_days_ago]
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  • [job_card.full_time]
[job_card.job_description]

Role Overview

The Content Marketing Specialist is responsible for developing clear accurate and compelling content for technical products and solutions in a global B2B environment. This role partners closely with internal subject matter experts across product management engineering sales and training to translate complex information into customer-ready content.

This position is ideal for a strong writer and presentation builder who enjoys technical detail can manage projects independently and thrives in a collaborative cross-functional setting.

Key Responsibilities

Content Development

  • Write and edit technical marketing content including advertising materials product descriptions brochures application guides and sales materials
  • Translate complex product features and terminology into clear customer-focused messaging
  • Ensure accuracy consistency and clarity across all B2B content
  • Support additional marketing content creation in areas such as email website content and other media

Presentation & Sales Enablement Content

  • Develop high-quality persuasive presentations (PowerPoint or similar) for internal and external audiences that are well-written and designed
  • Create structured visually clear narratives that support sales training and customer education efforts

    • Cross-Functional Collaboration

  • Partner with internal customers and subject matter experts to gather input validate content and refine messaging
  • Manage content review cycles efficiently balancing accuracy with deadlines

    • Project Management & Ownership

  • Independently manage content projects from concept through completion
  • Maintain documentation version control and content organization
  • Ensure deliverables align with brand standards and business goals

    • Content Quality & Governance

  • Maintain consistency in tone terminology and messaging across content types
  • Contribute to content frameworks templates and best practices

    • Qualifications & Experience

  • Bachelors degree in Marketing Communications English Journalism Technical Writing or a related field
  • Demonstrated writing experience with B2B products systems or complex subject matter
  • Ability to work as a self-starter who works well to meet deadlines and project needs
  • Strong command of written English with excellent attention to detail
  • Experience working with cross-functional teams and subject matter experts
  • Strong organizational and project management skills
  • Proficiency with PowerPoint and common content creation tools

    • What Success Looks Like

  • Content is accurate clear and trusted internally and externally
  • Internal teams rely on this role to make the complex simple
  • Projects are delivered on time with minimal rework
  • Content improves sales effectiveness training clarity and customer understanding

    • Required Experience :

    IC

    Key Skills

    Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management

    Employment Type : Full-Time

    Department / Functional Area : Marketing

    Experience : years

    Vacancy : 1

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