SEO/SEM & Email Marketing Specialist (Barberton) at Christian Healthcare Ministr

The SEO/SEM & Email Marketing Specialist will drive Christian Healthcare Ministries digital presence and engagement through strategic search engine optimization, paid media campaigns, and multi-channel communication initiatives. This role combines technical expertise in SEO/SEM with creative, results-driven email, SMS, and chat marketing strategies to support conversion, lead generation, and retention.

What We Offer

• Compensation based on experience.
• Faith and purpose-based career opportunity!
• Fully paid health benefits
• Retirement and Life Insurance
• 12 paid holidays PLUS birthday
• Lunch is provided DAILY.
• Professional Development
• Paid Training

Key Responsibilities

Search Engine Optimization (SEO)

• Develop and execute SEO strategies to enhance organic visibility and traffic.
• Optimize website content, metadata, and structure based on best practices.
• Conduct keyword research, backlink analysis, and on-page optimization.
• Use tools such as Google Analytics, Search Console, SEMrush, Ahrefs, or Moz.
• Identify and resolve technical SEO issues on the WordPress website.
• Partner with content teams to ensure SEO-friendly and high-performing content.

Search Engine Marketing (SEM)

• Create and manage paid advertising campaigns on Google Ads and Microsoft Ads.
• Conduct keyword planning, bid strategy, A/B testing, and conversion tracking.
• Optimize campaigns for performance and ROI; manage PPC budgets.
• Develop compelling ad copy and optimized landing pages for lead generation.
• Report on key metrics and make strategic recommendations for improvement.

Email, SMS, and Chat Marketing

• Build email automations and manage SMS & chat campaigns across the user lifecycle.
• Manage end-to-end campaign execution: planning, segmentation, setup, testing, deployment, and reporting.
• Use marketing automation tools (HubSpot) for campaign delivery.
• Personalize communications using data-driven segmentation.
• Ensure brand consistency, responsiveness, and compliance with industry best practices.
• Provide campaign performance analysis with actionable insights.

Website & Technical Management

• Perform minor updates on the WordPress website (blogs, landing pages, etc.).
• Work with developers for advanced site enhancements as needed.

Qualifications

Experience

• 2-5 years of combined experience in SEO, SEM, email marketing, and digital communications, preferably in B2C, B2B2C, or nonprofit sectors.
• Proven success in managing paid ad campaigns and email/SMS marketing programs.

Technical Skills

• Proficient in tools like Google Ads, Microsoft Ads, Google Analytics, Google Search Console, Brightedge, HubSpot (or similar CRM/automation platforms).
• Familiarity with HTML, CSS, and JavaScript is a plus.

Marketing & Analytical Skills

• Strong grasp of keyword research, CRO, and A/B testing.

Interpersonal & Organizational Skills

• Self-motivated and collaborative team player.
• Strong organization, time management, and communication abilities.
• Ability to thrive in a fast-paced, mission-driven environment.

Faith-Based Alignment

• Must align with CHMs Christian values and demonstrate ethical business conduct in line with New Testament principles.

About Christian Healthcare Ministries

Founded in 1981, Christian Healthcare Ministries (CHM) is a health care sharing ministry for Christians. CHM is a nonprofit, voluntary cost-sharing ministry through which participating Christians meet each others medical bills. The mission of CHM is to glorify God, show Christian love, and experience Gods presence as Christians share each others medical bills.