Email Marketing Strategist

Email Marketing Strategist

If you're passionate about building a better future for individuals, communities, and our country-and you're committed to working hard to play your part in building that future-consider WGU as the next step in your career. Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families. The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is : Grade : Professional 307 Pay Range : $66,300.00 - $99,500.00

Job Description

The Email Marketing Strategist is responsible for sending on-going and ad-hoc marketing email campaigns, as well as generating and disseminating reports to indicate the performance of these emails. This role supports in all projects communicating with students throughout their educational journey. This role involves communicating with stakeholders to understand requirements then executing email and other marketing automation campaigns. Additionally, the Email Marketing Strategist supports testing to improve overall email performance as well as competitive analyses as needed.

Essential Functions and Responsibilities

• Program and report on multiple on-going and ad hoc marketing email campaigns per month.
• Communicate with stakeholders on requirements and execution : create email, send test emails to solicit feedback, and review each email with a critical eye before the final send.
• Help build out and maintain Engagement Programs in Marketo.
• Maintain physical and digital library of all out-going emails from Marketing and other departments.
• Provide monthly performance report on all email Marketing campaigns including use of multiple software programs / platforms (Marketo, Adobe Analytics, Tableau, etc).
• Provide campaign reports and strategic direction to requestors / stakeholders.
• Using campaign reports and research from similar / previous campaigns, optimize on-going campaigns and creative new ones.
• Work with stakeholders, teammates and supervisors to design and build new campaigns suited to your audience.
• Act as Audience Owner and Subject Matter Expert, with intimate knowledge and understanding of your audience, the communications they receive, typical metrics associated with those campaigns, and what may resonate with them.
• Regularly meet with stakeholders to provide expertise in campaign design.
• Independently build advanced campaigns including Engagement, Triggers, multi-channel, forms, etc.
• Conduct Competitor analyses (as needed).

Knowledge, Skill and Abilities :

Western Governors University is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, age, national origin, disability, veteran status, sexual orientation or any other classification protected by federal, state or local law.