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President / General Manager, Georgia Market (Atlanta)
President / General Manager, Georgia Market (Atlanta)TheraTrue Inc. • Atlanta, GA, US
President / General Manager, Georgia Market (Atlanta)

President / General Manager, Georgia Market (Atlanta)

TheraTrue Inc. • Atlanta, GA, US
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About the Company

A Georgia vertical medical cannabis company with licensed operations across cultivation, manufacturing, and retail dispensaries. The company is focused on building a compliant, high-performing, and patient-centered cannabis business in one of the fastest-growing regulated markets in the Southeast

Role Overview

The President / General Manager, Georgia Market will serve as the hands-on leader overseeing all aspects of the companys Georgia operations including retail, manufacturing, and distribution. This is not a remote or corporate oversight role. It is a field-based operating position requiring daily presence at dispensary locations and the manufacturing facility.

The ideal candidate combines executive-level leadership with a roll-up-your-sleeves operating style comfortable walking construction sites, inspecting dispensary layouts, training staff, and resolving real-time operational challenges.

This individual will own P&L performance, lead cross-functional teams, and drive growth, compliance, and profitability across the Georgia market. A key mandate for this role is to open six new dispensaries within the next 612 months , ensuring each location launches on time, within budget, and in full compliance with state regulations.

Key Responsibilities

Market Leadership & Expansion

  • Lead all Georgia operations, accountable for performance across retail, manufacturing, and distribution.
  • Drive execution of the companys near-term growth plan to open six dispensaries within the next 612 months .
  • Identify and secure new retail sites; negotiate leases, manage design and construction, and oversee buildout through launch.
  • Establish operational systems to support rapid expansion while maintaining quality and compliance.
  • Maintain a strong field presence, spending the majority of time in dispensaries and at the manufacturing facility.

Retail Operations

  • Oversee all dispensary operations with a focus on sales, compliance, and patient experience.
  • Hire, train, and develop retail leadership and staff for multiple new store openings.
  • Implement and monitor retail performance metrics across sales, conversion, and profitability.
  • Conduct frequent store visits to ensure consistent execution and operational excellence.

    • Manufacturing & Supply Chain

  • Partner with production and logistics teams to ensure smooth inventory flow to dispensaries.
  • Align manufacturing schedules with retail demand to optimize product mix and gross margins.

    • Compliance & Quality

  • Ensure full compliance with Georgia Access to Medical Cannabis Commission (GMCC) regulations.
  • Maintain rigorous adherence to product tracking, reporting, and security requirements.
  • Serve as the key contact for regulatory inspections and audits.

    • Team Leadership

  • Build, lead, and develop a high-performing cross-functional team across retail, operations, and compliance.
  • Be a visible, hands-on leader who works alongside the team in the field daily.
  • Foster a culture of accountability, urgency, and excellence.

    • Qualifications

  • 10+ years of general management or multi-unit operations experience in cannabis, retail, or another regulated industry.
  • Proven experience opening and managing at least 10 dispensaries or comparable retail locations , including real estate, construction, and launch.
  • Demonstrated ability to execute large-scale rollout plans and meet aggressive opening timelines.
  • Hands-on operator with a bias for action and in-person leadership; must be based in Georgia and onsite daily .
  • Deep understanding of Georgias medical cannabis regulations.
  • Bachelors degree required; MBA or advanced degree preferred.

    • Performance Metrics

  • Successful on-time opening of six dispensaries within 612 months.
  • Growth in revenue, margin, and operational efficiency.
  • 100% compliance with GMCC and state regulations.
  • High employee engagement and retention across Georgia teams.
  • Achievement of annual P&L and strategic goals.
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    Market President • Atlanta, GA, US

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