Marketing Business Strategist

Description

The ideal candidate for this role will be a curious, strategic thinker with a proven ability to create and execute marketing plans that align with business objectives. They will thrive in a fast-paced environment, managing multiple campaigns simultaneously while maintaining clarity, organization, and focus.

This role serves as a critical bridge between field leadership (Vice Presidents, General Managers, Store Managers, and regional management) and the internal marketing team. The strategist must be comfortable navigating ambiguity, asking the right questions, and translating business needs into actionable marketing strategies.

Specific Duties Include :

Act as the primary marketing contact for field leaders, understanding their business goals and expectations.

Conduct regular meetings to share campaign updates, gather feedback, and address concerns.

Serve as a problem-solver and strategic advisor, helping define challenges and propose marketing solutions.

Translate field leadership needs into actionable briefs for internal teams (creative, digital, data) and agency partners.

Manage campaign timelines, budgets, and deliverables to ensure successful execution.

Foster cross-functional collaboration to align marketing efforts with business objectives.

Contribute to regional and product-line marketing strategies based on field insights and market trends.

Review campaign proposals to ensure alignment with goals and budget constraints.

Monitor campaign performance and collaborate with internal teams to refine future strategies.

Manage store advertising budgets and manufacturer co-op funds.

Track campaign expenses, ensure timely payments, and respond to budget-related inquiries.

Prepare performance reports highlighting campaign impact and key metrics.

Provide strategic recommendations based on data insights and stakeholder feedback.

Follow all safety rules and regulations while performing work assignments and adhere to all policies and procedures as specified in company manuals and as directed in the employee handbook.

Conduct self in the presence of customers and community to present a professional image of RDO Equipment Co.

Proactively seek and participate in available company-sponsored training, to develop and advance knowledge base and skill set.

Participate in all company / location driven communication efforts, including open book meetings, huddles, department meetings and other related efforts.

Maintain a positive and professional working relationship with peers, management, and support resources, with a constant commitment to teamwork and exemplary customer service.

Perform all other duties as assigned by management in a professional and efficient manner.

Job Requirements :

Bachelor's degree in marketing, or related field

3+ years of professional experience in a marketing role

Thorough understanding of modern fundamentals of marketing (including traditional and digital) and market research methods

Self-motivated, disciplined, and a proven track record of multi-tasking

Strong organizational skills, with the ability to work in a structured team environment

Proficient in the use of Microsoft Office Suite and working knowledge of Adobe Creative Suite

Ability to focus on supporting and completing assigned projects and meeting deliverables

Ability to influence stakeholders and drive alignment across departments

Strong interpersonal skills with a consultative approach

Excellent written (versed in AP style a plus) and verbal communication skills

Flexibility in working with a wide variety of people

Ability to maintain confidential and sensitive information

Up to 25 percent travel is required.

Candidates must have valid work authorization and be able to work in the U.S. without company sponsorship.

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https : / / www.eeoc.gov / poster) notice from the Department of Labor.