Senior Associate Media Manager

Company Description

Domino’s Pizza, which began in 1960 as a single store location in Ypsilanti, MI, has had a lot to celebrate lately : we’re a reshaped, reenergized brand of honesty, transparency and accountability – not to mention, great food! In the rise to becoming a true technology leader, the brand is now consistently one of the top five companies in online transactions and 65% of our sales in the U.S. are taken through digital channels. The brand continues to ‘deliver the dream’ to local business owners, 90% of which started as delivery drivers and pizza makers in our stores. That’s just the tip of the iceberg…or as we might say, one “slice” of the pie! If this sounds like a brand you’d like to be a part of, consider joining our team!

Job Description

Oversee partner level digital media planning and buying (40%)

Responsible for managing multi-million-dollar annual media investment

Lead partnership with key media partners to test industry leading strategies and deliver against sales KPIs

Develop and share media plans to gain alignment on how to best use media platform(s) to drive company priorities

Execute & optimize media buys and testing through self-service ads manager tools

Provide strategic direction to organization identifying innovative and impactful testing ideas, and prioritize the ideas based on business impact and ease of implementation

Coordinate with Advertising to develop creative that is appropriate for platform(s) environment

Work with manager in identifying and communicating platform opportunities improvements and request that may require broader leadership support

Maintain documentation around performance and Domino’s best practices

Maintain accurate media plans, budgets, and timely reporting

Assist where necessary to identify and solve any issues / bugs which arise during implementation or launch of a digital marketing initiative

Ensure project communication is occurring so that all impacted parties have correct and timely updates on project scope and status

Monitor campaign execution to ensure team has the proper level of support to deliver on time and on budget

Negotiate with partners to secure efficient media rates, and added value opportunities

Paid digital media analytics and metrics (30%)

Work with manager, and Decision Science to design and analyze test and evergreen media performance

Develop insights based on testing results for ongoing platform optimization

Coordinate media and creative data deep dives Decision Science, media partners, and other stakeholders

Use data to identify opportunities to improve program effectiveness

Lead trafficking, QA, and tagging efforts to ensure data integrity

Present strategic opportunities and campaign performance to senior leadership

Cross-functional project management (30%)

Lead cross-platform and / or cross-strategy collaboration that helps meet company objectives through a deep understanding of marketing interactions

Develop tools and processes that support broader Media / Marketing team effectiveness and efficiencies

Act as team liaison for cross-functional planning, strategy, and technical implementation

Support cross-team media measurement data collection and insight development for stronger holistic media planning and activation

Qualifications

Bachelor’s degree in Advertising, Marketing, Business or related field

2+ years’ experience managing media buys

Experience developing marketing strategies to gain buy-in and alignment

Experience managing and growing external partnership relationships

Experience managing media buys in Meta, Snapchat, TikTok or YouTube preferred

Google AdWords certification preferred

3+ years of Marketing / Business experience preferred

Strong verbal, written and presentation skills

Excellent analytic and problem-solving skills

Additional Information

Paid Holidays and Vacation

Medical, Dental & Vision benefits that start on the first day of employment

No-cost mental health support for employee and dependents

Childcare tuition discounts

No-cost fitness, nutrition, and wellness programs

Fertility benefits

Adoption assistance

401k matching contributions

15% off the purchase price of stock

Company bonus

All your information will be kept confidential according to EEO guidelines.

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