Sr Manager, Ecommerce

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity:

The Senior Manager, E-commerce is a strategic and analytical digital leader responsible for driving revenue growth, conversion, and profit performance for American Girl’s E-commerce business.

This role serves as the central business owner for AG.com, ensuring that all cross-functional partners including Digital Product, UX/UI, Merchandising, Marketing, and IT are aligned to deliver exceptional online experiences and commercial outcomes.

While the role does not directly manage these functions or have direct reports, it requires strong influence, data-driven decision-making, and a deep understanding of the levers that impact online performance.

What Your Impact Will Be:

E-commerce Business Ownership

• Serve as the day-to-day business lead for AG.com performance, accountable for revenue, conversion rate, average order value (AOV), traffic, and customer engagement.
• Develop and execute strategies to improve site conversion and retention in partnership with Marketing, Product, and Merchandising.
• Partner cross-functionally to align promotional calendars, inventory priorities, and digital experience updates to financial goals.
• Use data and insights to identify trends, risks, and opportunities and recommend actions to improve results.

Performance & Analytics

• Own E-commerce KPI tracking and reporting, including traffic, conversion rate, AOV, ROAS, CAC, repeat purchase rate, and bounce rate.
• Translate analytics into actionable insights that drive incremental revenue and customer engagement.
• Collaborate with Analytics, Finance, and Commercial teams to measure SKU productivity, promotional impact, and profitability.
• Develop regular reporting for leadership that summarizes digital performance against plan.

Cross-Functional Leadership & Collaboration

• Partner closely with Merchandising to ensure online assortments, pricing, and availability align with category strategies.
• Collaborate with Digital Product and UX/UI to prioritize site enhancements and A/B testing based on business needs.
• Work with Marketing and CRM teams to improve acquisition, retention, and conversion through campaigns, content, and personalization.
• Coordinate with IT and Operations on site stability, launches, and digital enablement.

Execution & Continuous Improvement

• Lead weekly business reviews focused on site performance, key metrics, and upcoming initiatives.
• Partner with internal stakeholders and external vendors to ensure campaigns and site updates execute flawlessly.
• Identify process improvements that enhance agility, reporting, and collaboration between cross-functional teams.

What We’re Looking For:

• Bachelor’s degree required; Master’s preferred

• 8-10 years of experience in E-commerce, digital marketing, or online business management within a consumer or retail environment

• Proven ability to influence cross-functional teams and manage complex initiatives without direct authority

• Proficiency with E-commerce analytics tools such as GA4, Looker, Power BI, or Adobe Analytics and performance dashboards

• Familiarity with E-commerce platforms such as Shopify Plus or Salesforce Commerce Cloud preferred

KEY SKILLS AND COMPETENCIES

• Strong business acumen with a data-driven mindset
• Deep understanding of E-commerce levers including traffic, conversion, AOV, merchandising, and UX
• Excellent analytical and storytelling skills; able to synthesize complex data into clear business recommendations
• Collaborative communicator with the ability to influence and align partners across multiple functions
• Proactive self-starter who thrives in fast-paced, matrixed environments
• Passionate about creating exceptional digital shopping experiences and driving measurable results
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.