Associate Director, Downstream Marketing

Associate Director, Downstream Marketing

The Associate Director, Downstream Marketing is responsible for defining and executing the marketing strategy for the Central Fill portfolio within the Pharmacy Automation business. The role is based in Durham, NC (hybrid / on-site) and reports to the Senior Director, Downstream Marketing, US Region.

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it's no small feat. It takes the imagination and passion of all of usfrom design and engineering to the manufacturing and marketing of our billions of MedTech products per yearto look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.

This position is based at our Durham, NC office and requires onsite presence a minimum of three days per week. Relocation assistance may be available for this role. Join us and shape the future of pharmacy.

The Associate Director, Downstream Marketing for the Central Fill portfolio plays a critical role within the Pharmacy Automation business. This role is responsible for defining and executing the downstream marketing strategy of our strongest growth portfolio : Central Fill Pharmacies. This role drives customer satisfaction, commercial growth, and enhances market differentiation. Through close collaboration with cross-functional teams, this role ensures successful launches, positioning, and the lifecycle management of Central Fill solutions. This role directly contributes to our mission to free up pharmacist time through automation and deliver our business objectives.

Key Responsibilities

• Define and execute the marketing strategy for the Central Fill portfolio
• Identify and prioritize growth opportunities within Central Fill customer segments, such as retail and health systems.

Go-to-Market Activities

Product Lifecycle Management

Portfolio Positioning & Differentiation

Pricing Execution & Promotions

Market Intelligence & Insights

Teamwork & Cross-Functional Collaboration

Required Education and Experience

Preferred Qualifications :

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and / or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.