Senior Manager, Marketing, BW Core Brands – Hybrid AZ

Join BWH Hotels – Where Passion Meets Purpose

At BWH Hotels, we don't just offer employment opportunities, we create opportunities to be part of something extraordinary. As a global leader in hospitality for nearly 80 years, our vision is to inspire travel through unique experiences. Joining our corporate team means becoming part of a dynamic and inclusive community that values innovation, collaboration, and making a meaningful impact in the travel industry.

Headquartered in Phoenix, Arizona, BWH Hotels boasts a powerful portfolio of 18 brands, including WorldHotels, Best Western Hotels & Resorts, and SureStay Hotels, with approximately 4,300 hotels in over 100 countries. We take pride in our top-ranking employee engagement scores and foster a workplace culture where your contributions truly matter. Join us and be part of a team that's shaping the future of hospitality!

Job Purpose

We're looking for someone to help lead the strategic development and execution of brand marketing initiatives across Best Western Core Brands. Our Core brands are Best Western, Best Western Plus, and Best Western Premier. In this role, you'll focus on building and evolving brand architecture, partnering with hotel brand managers, operations, and digital teams to deliver integrated, guest‑centric marketing strategies that elevate brand equity and drive business growth.

Essential Job Results

Take the lead in developing and refining brand architecture across Best Western Core Brands, ensuring consistency, clarity, and differentiation.

Translate brand positioning into actionable marketing strategies and guest‑facing experiences.

Champion the brand across all touchpoints, ensuring alignment with brand standards and guest expectations.

Partner with hotel brand managers to align on brand goals, guest insights, and property‑level activations.

Work hand‑in‑hand with operations teams to integrate brand standards into service delivery and guest experience.

Collaborate with digital marketing specialists to develop content strategies, CRM initiatives, and optimize owned channels.

Help guide paid media strategy in partnership with internal teams and external agencies, ensuring campaigns are brand‑aligned and performance‑driven.

Analyze campaign performance and guest engagement metrics to inform future strategies and improve ROI.

Support seasonal and evergreen campaign development, from briefing through execution and post‑campaign analysis.

Collaborate with regional marketing teams to tailor brand strategies to local market dynamics, including seasonal trends and community engagement.

Integrate personalization strategies into guest experience touchpoints, leveraging CRM data and loyalty program insights.

Partner with loyalty program team to drive member engagement and brand affinity.

Contribute to revenue growth and booking performance through targeted brand campaigns and performance tracking.

Utilize CRM platforms and Adobe tools, such as Adobe Experience Manager and Adobe Analytics, to manage and optimize marketing efforts.

Leverage AI tools to create operational efficiencies via processes, content development, and campaign optimizations.

Share ideas and insights with senior leadership and cross‑functional stakeholders.

Help improve marketing processes, tools, and reporting systems.

Have the opportunity to mentor junior team members.

Experience

We’re looking for someone with around 8 years of experience in brand marketing, preferably within the hospitality, travel, or lifestyle sectors.

Education

A Bachelor’s Degree in Marketing, Business Administration, Communications, or related field; or equivalent combination of education and experience.

Skills & Knowledge

Solid understanding of brand strategy, digital marketing, and paid media.

Financial and budgeting acumen.

Intermediate proficiency in Microsoft Office Suite.

Familiarity with CRM platforms and Adobe tools, such as Experience Manager and Analytics.

Comfortable managing complex projects and cross‑functional relationships.

Great communication and presentation skills.

Deep understanding of hospitality industry dynamics and guest behavior.

Other Requirements

Hybrid position requiring an onsite presence approximately three (3) days per week at our Headquarters location (6201 N 24th Parkway, Phoenix, AZ, 85016).

Open to traveling up to 25% of work time.

This position is not eligible for immigration sponsorship.

Benefits Summary

Medical / Dental / Vision available day one.

Vacation / Sick‑accruals start day one.

Paid company holidays and personal holidays to celebrate what’s important to you.

401K – company contribution and match (U.S.).

Registered Retirement Savings Plan (RRSP) – company contribution and match (Canada).

Employee discounts / hotel discounts.

Free financial and health wellness programs.

Tuition Reimbursement.

Equal Employment Opportunity

BWH Hotels (the "Company") maintains a policy of equal employment opportunity for all employees and qualified applicants for employment without regard to race (including hair textures and styles associated with race), color or pigmentation, religion, religious creed (including religious dress and grooming practices), national origin, ancestry, alienage or citizenship status, caste, age, disability, gender, gender identity or expression, sex, sexual orientation, LGBTQIA+ individuals, height, weight, pregnancy status, childbirth or related medical conditions, genetic information, uniformed service or veteran status, marital status, or any other characteristic protected by applicable federal, state, provincial, or local laws. The Company’s equal employment opportunity policy applies to all aspects of employment with the Company, including, but not limited to, hiring, promotion, transfer, benefits, discipline, and termination.

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