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Marketing and Public Relations Manager
Marketing and Public Relations ManagerACCS • Decatur, Georgia, USA
Marketing and Public Relations Manager

Marketing and Public Relations Manager

ACCS • Decatur, Georgia, USA
[job_card.1_day_ago]
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  • [job_card.full_time]
[job_card.job_description]

Position Summary

The Marketing and Public Relations Manager leads the planning development and execution of marketing and public relations strategies that promote the Alabama Community College Systems Innovation Center and its Skills for Success programs.

This position is responsible for shaping the Innovation Centers public image ensuring brand consistency and coordinating internal and external communications across print digital and multimedia channels. The Manager oversees creative direction marketing campaigns and storytelling that support workforce development initiatives across Alabamas community colleges.

  • This position may be located anywhere in the state

Essential Duties and Responsibilities

PRIMARY DUTIES :

  • Develop and implement comprehensive marketing and public relations plans to promote Innovation Center initiatives courses and partnerships statewide.
  • Oversee brand strategy and creative design to ensure consistent messaging and visual standards across all platforms.
  • Provide strategic direction and oversight for the Innovation Centers social media presence ensuring alignment with ACCS messaging and workforce priorities.
  • Lead and manage the creation organization and distribution of marketing materials and assetsincluding videos digital content print collateral and newslettersto support Innovation Center training courses and college partners.
  • Coordinate storytelling and public messaging that highlight student success employer partnerships community impact and program outcomes.
  • Oversee media coordination public relations activities and promotion of Skills for Success and other Innovation Center training programs.
  • Support colleges through clear timely communication related to new training launches timelines marketing needs and program updates in collaboration with the Innovation Center Curriculum Team and Innovation Center Workforce Team.
  • Maintain accurate and up-to-date course resources for colleges through the Innovation Centers College Dashboard ensuring course toolboxes remain current and well organized.
  • Manage updates to Innovation Center website content to ensure public-facing program pages course descriptions and training information remain accurate and aligned with Innovation Center priorities.
  • Collaborate with the ACCS System Office Communications Division and internal Innovation Cetner teams to ensure consistent branding aligned messaging and clear communication supporting colleges and training program development.
  • Manage Innovation Center podcast operations including guest scheduling recording coordination episode production publication and promotion.
  • Develop and manage marketing budgets timelines and vendor relationships.
  • Utilize project management and CRM systems (e.g. Salesforce ) to track projects engagement campaigns and partner interactions.
  • Manage content planning production timelines and review processes using tools such as and Filestage.
  • Lead the launch adoption and ongoing management of the Salesforce CRM system for the Innovation Center including communication training workflow coordination and user support.
  • Oversee analytics performance tracking and reporting of marketing and public relations initiatives.

    • SECONDARY DUTIES :

  • Supervise assigned staff or interns supporting marketing social media or design functions.
  • Ensure compliance with ACCS brand communication and accessibility standards.
  • Any other duties assigned as needed.

    • Qualifications

    QUALIFICATIONS : REQUIRED :

  • Bachelors degree in Marketing Public Relations Communications or a related field.
  • Minimum of three (3) years of experience in marketing public relations or related field.
  • Demonstrated experience in campaign development brand management and creative direction.
  • Proficiency in tools such as Salesforce Canva and Filestage (or comparable platforms).
  • Strong writing editing and content development skills for multiple formats (digital print and video).
  • Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
  • Strong project management problem-solving and communication skills.
  • Excellent communication analytical and project management skills.
  • Ability to lead cross-functional teams and coordinate with multiple colleges and stakeholders.
  • Strong understanding of brand strategy storytelling and integrated marketing communications.
  • Excellent interpersonal collaboration and leadership skills.
  • Ability to transform complex information into clear compelling messages.
  • Strong organizational skills and attention to detail.
  • Commitment to the mission of the Alabama Community College System and the success of Alabamas workforce.

    • PREFERRED :

  • Masters degree in Marketing Public Relations Communications or a related field.
  • Three (3) or more years of experience in marketing public relations or related field.
  • Experience working in education workforce development or public-sector communications.
  • Familiarity with Alabama Community College System programs and statewide workforce initiatives.
  • Experience coordinating vendors or contractors for design printing and media.
  • Experience supporting executive-level communications or legislative messaging.

    • Application Procedures / Additional Information

    APPLICATION PROCEDURE :

    Applications must be filed online at : complete application packet must be submitted by the posted deadline in order to be considered for this position. Applicants who fail to submit all required information will be disqualified . A complete application packet consists of :

  • Online application
  • Cover letter
  • Current resume
  • Separate list of four (4) professional references (not letters) with complete contact information
  • Unofficial or official transcripts showing degree(s) conferred and conferral dates
  • All application materials must be scanned . It is recommended that you have digital (preferably .pdf) copies of your cover letter resume list of references and transcripts showing degree(s) and conferral dates ready to upload before you begin the application process.
  • WE DO NOT ACCEPT E-MAILED APPLICATIONS.
  • When you finish the online application procedure you will receive an on-screen notice that you have successfully applied. HOWEVER this does not mean that your application materials are complete in accordance with the vacancy announcement. It is the responsibility of the applicant to ensure they have submitted all necessary application materials in accordance with the vacancy announcement.

    • Please direct any questions regarding the application process to Charlene Finkelstein at or or Nikita Odoms at or .

    If you need technical assistance after reviewing the instructions please contact :

    NEOGOV Customer Service

    Monday-Friday

    8 : 00 am 5 : 00 pm PST

    AGENCY INFORMATION :

    The Alabama Community College System is an equal opportunity employer. It is the policy of the Alabama Community College System including all postsecondary community and technical colleges under the control of the Alabama Community College System Board of Trustees that no employee or applicant for employment or promotion on the basis of any impermissible criterion or characteristic including without limitation race color national origin religion marital status disability sex age or any other protected class as defined by federal and state law shall be excluded from participation in be denied the benefits of or be subjected to discrimination under any program activity or employment.

    Any offer of employment is contingent upon a satisfactory criminal background investigation. This employer participates in E-Verify.

    The Alabama Community College System reserves the right to withdraw this job announcement at any time prior to the awarding. More than one position in the same job classification may be filled from the applicants for this position should another vacancy occur during the search process.

    Required Experience :

    Manager

    Key Skills

    Special Events,Blog Posts,Account Executives,Fact Sheets,Press Releases,Account Management,Twitter,Client Relationships,SEO,Content Marketing,Client Meetings,Facebook,ROI,Client Contact,Client Service

    Employment Type : Full-Time

    Experience : years

    Vacancy : 1

    Yearly Salary Salary : 72000 - 109000

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