Talent.com
Director of Brand & Social Content Strategy
Director of Brand & Social Content StrategyAspen Dental • Chicago, IL, US
[error_messages.no_longer_accepting]
Director of Brand & Social Content Strategy

Director of Brand & Social Content Strategy

Aspen Dental • Chicago, IL, US
[job_card.30_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
[job_card.job_description]

Director of Brand & Social Content Strategy

Aspen Dental is seeking a forward-thinking Director of Brand & Social Content Strategy to drive a modern, integrated approach to content creation, distribution, and optimization. Reporting to the VP of Brand / Integrated Marketing, this leader will lead content strategy for the Aspen Dental brand identifying key messaging needs, mapping content across channels, and owning the paid and organic social media strategy and execution. This role will be responsible for shaping how holistic brand content drives awareness, engagement, acquisition, and retention across all touchpoints.

This role requires a unique blend of storytelling, content strategy, and performance-minded marketing. The ideal candidate deeply understands how to build brand affinity through content, but also how to architect that content across the full acquisition funnelfrom awareness to conversionand in close partnership with the cross functional channel teams (media, CRM, web) to maximize performance.

The Director of Brand & Social Content will ensure Aspen and its family of brands remain at the forefront of consumer attention by delivering innovative, insight-driven content strategies that fuel growth, strengthen trust, and build long-term loyalty.

Responsibilities

  • Brand Content Strategy Leadership
  • Define and execute the Aspen Dental content strategy that balances brand storytelling with full funnel performance-driven outcomes, ensuring content is tailored to every stage of the acquisition funnel.
  • Build frameworks for how content will drive awareness, consideration, conversion, and loyalty across digital, social, and owned channels.
  • Champion a test-and-learn approach to creative development and distribution, optimizing content for performance in partnership with the Media team.
  • Identify messaging iteration opportunities to continually maximize performance and meet business needs and demands.

Social Media Strategy

  • Tailor Aspen's brand content approach to social. Bring to life a unique social strategy for the brand that drives engagement, builds brand sentiment and drives overall brand growth.
  • Identify and cultivate the brand's social voice to be authentic, differentiated, and trend-forward while balancing governance and brand reputation.
  • Lead the paid and organic social media strategy across platforms (Instagram, TikTok, LinkedIn, X, Facebook, YouTube, Reddit, and emerging platforms).
  • Drive growth through innovative use of creator partnerships, user-generated content, and new activation models.

    • Cross Functional Collaboration

  • Partner closely with Media, Creative, Communications, and Brand Marketing teams to ensure content is consistent, measurable, and performance-optimized across all channels.
  • Translate media insights into actionable creative briefs and content strategies that drive measurable ROI.
  • Build bridges between organic and paid, ensuring cohesive storytelling across campaigns and always-on initiatives.

    • Performance & Analytics

  • Set clear KPIs and measurement frameworks for content effectiveness across the funnel.
  • Partner with analytics and media teams to continuously monitor content performance, uncover insights, and optimize strategies.
  • Deliver clear, data-backed recommendations and thought leadership to senior stakeholders.

    • Leadership & Innovation

  • Lead agency relationships and external creators while ensuring brand standards are upheld.
  • Stay ahead of cultural, consumer, and digital trends to ensure Aspen remains a leader in content and social innovation.
  • Cultivate a culture of experimentation, learning, and agility within the broader marketing team.

    • Requirements

  • 15 years of experience in content strategy and social media marketing, with proven leadership in consumer-facing brands.
  • Demonstrated ability to build content programming for a brand and translate content into measurable business impact across the funnel.
  • Demonstrated impact of content that drives breakthrough, acquisition, and brand salience
  • Experience building integrated content strategies in partnership with media, brand, and creative teams.
  • Deep knowledge of paid and organic social, with hands-on experience managing campaigns and content at scale.
  • Brand side experience preferred.
  • Strong analytical skills and proficiency with performance tracking and social listening tools.
  • Excellent leadership, communication, and collaboration skills.
  • Bachelor's degree in Marketing, Communications, or related field (Master's degree a plus).
    • [job_alerts.create_a_job]

    Director Of Strategy • Chicago, IL, US

    [internal_linking.similar_jobs]
    Associate Director, Digital Media Strategy

    Associate Director, Digital Media Strategy

    UNAVAILABLE • Chicago, IL, United States
    [job_card.full_time]
    A global media agency is seeking an experienced Associate Director for Strategy in Chicago.This role involves managing day-to-day media activities, developing client relationships, and leading stra...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Director, Channel Strategy

    Director, Channel Strategy

    JazzHR • Chicago, IL, United States
    [job_card.full_time]
    Farmer’s Fridge makes fruits and vegetables accessible and approachable for everyone.We offer a variety of fresh, healthy, ready‑to‑eat meals and snacks through our fresh food vending machines, who...[show_more]
    [last_updated.last_updated_variable_hours] • [promoted] • [new]
    Director of AI-Powered Agentic Commerce Marketing

    Director of AI-Powered Agentic Commerce Marketing

    PayPal • Chicago, Illinois, United States
    [job_card.full_time]
    A leading fintech company is seeking a Director of Product Marketing to spearhead its agentic commerce initiative.The role involves defining product marketing strategies for AI-powered commerce exp...[show_more]
    [last_updated.last_updated_1_day] • [promoted]
    Senior Director, Brand Marketing

    Senior Director, Brand Marketing

    Affirm • Chicago, IL, United States
    [job_card.full_time]
    Senior Director, Brand Marketing.Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding i...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Remote Director of Brand & Growth Strategy

    Remote Director of Brand & Growth Strategy

    Sodexo • Chicago, IL, United States
    [filters.remote]
    [job_card.full_time]
    A leading service management company is seeking a Director of Brand Management to oversee its portfolio of brands, impacting sales and profitability across North America. This remote role requires a...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Brand Director — Digital Identity & Trust Leadership

    Brand Director — Digital Identity & Trust Leadership

    Synergy Interactive • Chicago, IL, United States
    [job_card.full_time]
    A leading digital marketing firm located in Chicago is looking for a Director to lead the brand vision and strategy in a new digital category. The role involves collaboration across teams and the ab...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Director of Strategy & Analytics

    Director of Strategy & Analytics

    SalaryGuide • Chicago, IL, United States
    [job_card.full_time]
    Lead a small team of analytics professionals conducting analyses of major operational trends, challenges, and opportunities. Drive data analysis yourself as an Individual Contributor as well, focusi...[show_more]
    [last_updated.last_updated_variable_hours] • [promoted] • [new]
    Director of Digital Delivery & Strategy

    Director of Digital Delivery & Strategy

    MERGE • Chicago, IL, United States
    [job_card.full_time]
    A leading digital consulting firm is seeking a Director of Digital Engineering to oversee client project delivery and lead technical teams. The ideal candidate has over 10 years of experience in web...[show_more]
    [last_updated.last_updated_variable_hours] • [promoted] • [new]
    Director, Consumer PR & Brand Strategy

    Director, Consumer PR & Brand Strategy

    SHIFT Communications, Inc • Chicago, IL, United States
    [job_card.full_time]
    A leading performance communications agency is seeking a Director based in Chicago.In this role, you will manage PR programs for a major restaurant chain and collaborate with influential media and ...[show_more]
    [last_updated.last_updated_variable_hours] • [promoted] • [new]
    Chief Brand & Strategy Transformation Leader

    Chief Brand & Strategy Transformation Leader

    Aquent • Chicago, IL, United States
    [job_card.full_time]
    A leading marketing agency in Chicago is seeking a Senior Vice President of Brand & Strategy.The successful candidate will lead the charge in brand evolution and digital transformation while mentor...[show_more]
    [last_updated.last_updated_1_day] • [promoted]
    Associate Director, Integrated Media Strategy

    Associate Director, Integrated Media Strategy

    dentsu • Chicago, IL, United States
    [job_card.full_time]
    A leading media agency is seeking an Associate Director of Integrated Media Planning in Chicago.This role involves coordinating media strategies across various channels, managing budgets, and ensur...[show_more]
    [last_updated.last_updated_1_day] • [promoted]
    Fridge Channel Strategy Director

    Fridge Channel Strategy Director

    Farmer's Fridge • Chicago, IL, United States
    [job_card.full_time]
    A leading healthy meal provider in Chicago seeks a Director of Channel Strategy to own and optimize the Fridge channel's performance. You will manage P&L, define lifecycle strategies, and lead categ...[show_more]
    [last_updated.last_updated_variable_hours] • [promoted] • [new]
    Director, Analytics Enablement

    Director, Analytics Enablement

    RAPP • Chicago, IL, United States
    [job_card.full_time]
    RAPP Chicago is looking for a Director, Analytics Enablement to join our award-winning Marketing Sciences team.We are RAPP - world leaders in activating growth with precision and empathy at scale.A...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Global Brand Director : Strategy, Storytelling & Growth

    Global Brand Director : Strategy, Storytelling & Growth

    Lenovo • Chicago, IL, United States
    [job_card.full_time]
    A global technology leader is looking for a strategic leader to drive brand strategy for Motorola.This role involves developing and implementing a compelling brand narrative, managing cross-functio...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Director AI-Driven Retail Product Strategy

    Director AI-Driven Retail Product Strategy

    Sapient Corporation • Chicago, IL, United States
    [job_card.full_time]
    A leading digital transformation partner is seeking a Director of Product Management in Chicago.The role involves shaping the vision and strategy for digital products, influencing executive decisio...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Retail Data & Analytics Strategy Director

    Retail Data & Analytics Strategy Director

    Google Inc. • Chicago, IL, United States
    [job_card.full_time]
    A leading tech company is looking for a Managing Director of Data, Measurement and Analytics in Chicago.This role entails leading the analytics strategy for major retail clients and requires a mini...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Brand & Experience Strategy Director

    Brand & Experience Strategy Director

    Capgemini • Chicago, IL, United States
    [job_card.full_time]
    A global consulting firm seeks a Director for Brand and Experience in Chicago.This role requires over 15 years of expertise in customer experience design and marketing strategy.The Director will le...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Global Sr. Director, Snacking Insights & Brand Leadership

    Global Sr. Director, Snacking Insights & Brand Leadership

    Mars • Chicago, IL, United States
    [job_card.full_time]
    A global leader in consumer goods is seeking a Global Sr.Director for Human Insights in Chicago, IL.This role involves driving consumer insights to shape strategic growth in the Snacking category.C...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]