Senior Channel Marketing Consultant - ETFs

POSITION SPECIFICATIONS

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• Bachelor degree in Marketing, Communications or related field required; Post-graduate degree in Marketing preferred
• Minimum 5 years of experience in investment marketing, corporate communications, or marketing communications/strategy required
• Knowledge of the investment management business, asset classes and product structure required; experience with ETFs and the Registered Investment Advisor channel preferred
• Project management experience required
• Strong knowledge of marketing campaigns and how to use such programs to sell products and enhance brand required

MAJOR DUTIES:

• Lead the creation and revision of annual marketing plans for the sale of ETFs, focusing efforts on new product launches and driving asset growth with Registered Investment Advisors
• Coordinate the development and implementation of strategies, programs and tactics for various clients and sales channels
• Evaluate existing marketing programs and recommend changes for improvement. Participate in the development of new programs and ideas
• In collaboration with Sales Management and Product Management, prioritize marketing deliverables
• Ensure that marketing and channel distribution priorities and initiatives are in sync
• Implement channel campaigns to expand market share and pursue growth targets
• Participate in development of marketing campaigns with the intent of creating leads and acquiring customers
• Work closely with all aspects of the business to gather product and channel insights to inform decision making
• Work closely with product and corporate marketing teams to support brand and content development
• Participate in development and utilization of Key Performance Indicators (KPIs), and assess marketing programs for specific clients based on KPIs. Generate new ideas for client optimization
• Participate in development of profitable marketing plans based on industry trends and competitor activities
• Stay current on market trends, industry standards and competitors
• Provide excellent customer service to ensure satisfaction and retention
• Understand and manage changing and differing priorities depending on how they impact channel marketing.

HOURS/LOCATION:

• 8:30 a.m. - 5:00 p.m. (overtime as required)
• Federated Hermes Tower – Pittsburgh, PA 15222
• MDT Advisors – Boston, MA 02110
• Hybrid work arrangement

EXPLANATORY COMMENTS:

• Ability to influence senior management
• Strong project management and communication skills
• Excellent organization skills
• Excellent presentation skills and writing skills
• Ability to develop and write marketing plans
• Strong writing and editing skills

The annual base salary range for the position is $70,680 - $130,760. In determining salary multiple factors will be taken into consideration such as primary work location, experience, education and skill set.

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