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Adobe Web Analyst
Adobe Web AnalystTata Consultancy Services • Seattle, WA
Adobe Web Analyst

Adobe Web Analyst

Tata Consultancy Services • Seattle, WA
[job_card.30_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
[job_card.job_description]
  • Highly proficient in the use of Adobe Analytics with a minimum of 7-10 years of recent experience as a web analyst on the Adobe platform
  • Strong analytical thought process and ability to interpret findings
  • Advanced Excel user, including experience using pivot tables, charts, and v-lookups
  • Strong communication and presentation skills
  • A basic understanding of statistical analysis
  • External campaign tracking experience, particularly for paid search, display, and email campaigns
  • Web content development / publishing experience, using an enterprise content management system (CMS)
  • Basic HTML / CSS / JavaScript skills
  • Adobe analytics Certification is a plus
  • Adobe Web Analyst
  • Bachelor's degree / Master’s in Marketing, Computer Science, Engineering, or other Technical discipline
  • Analyze web site analytics and raw data to formulate and present actionable recommendations to help drive business performance
  • Help define and recommend measurements, strategies, and reporting using data to drive valuable business decisions
  • Conduct ad hoc data analyses as needed
  • Help define, implement, and maintain the company's global standards for web analytics reporting
  • Work with Engineering, SEO, and Web Operations teams to establish, implement, and enforce global tagging standards
  • Understand business users' needs and translate them to technical requirements for deploying new tracking functionality
  • QA and testing of new tracking features / implementations
  • Provide analytics insight and expertise covering a variety of digital channels including, mobile, search (paid and organic), display, social, and email
  • Generate and present multiple monthly marketing performance reports for a variety of business units and products
  • Identify optimization strategies to maximize conversion and revenue
  • Analyze web performance through use of visitor segmentation and marketing attribution
  • Create custom reports and dashboards on an ad hoc basis
  • Train new Adobe Analytics users and build a repository of web analytics training materials
  • Adobe Analytics user administration
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