B2B Marketing Specialist

Description:

Aberdeen Dynamics is an employee-owned industrial solutions provider specializing in engineered hydraulic systems, fluid power components, fluid conveyance products, and sealing solutions. We serve customers across industries including energy, manufacturing, mobile equipment, aerospace, and industrial services, operating in a business that is highly technical and built on long-term, relationship-driven customer partnerships.

The B2B Marketing Specialist is a hands-on role that supports and helps build Aberdeen’s marketing efforts across lead generation, customer engagement, brand development, and sales enablement. This position requires curiosity, initiative, and strong judgment, along with a willingness to learn a technical business and collaborate closely with sales and leadership.

This role is well suited for a marketer who wants exposure to both strategy and hands-on execution. The position is designed for someone who enjoys being close to the work, contributing ideas, and helping shape how marketing is done while building responsibility over time. Aberdeen’s marketing function is still developing, and this role will play an important part in establishing foundational strategy, processes, and execution. Candidates who enjoy building, refining, and growing a marketing function are encouraged to apply.

The position reports directly to the Vice President of Sales and offers a clear path for career development as Aberdeen continues to invest in marketing as a growth driver.

This role supports marketing efforts across Aberdeen Dynamics and its family of brands (Aberdeen Dynamics, Fluid Specialties, Industrial Specialties, Valtec CNC & Southwest Seal & Supply)

Requirements:

Key Responsibilities

Lead Generation & Campaign Support

• Support the planning and execution of B2B lead generation campaigns across email, LinkedIn, and digital channels.
• Participate in building and improving lead nurturing efforts from initial awareness through handoff to sales.
• Assist in tracking campaign performance and engagement to support continuous improvement.
• Work closely with sales leadership to align marketing activity with pipeline priorities.
• Work with quote/lead forms and coordinate with sales on routing or follow-up
• Support trade show and sales event coordination including materials, logistics, and follow-up

Customer Retention & Expansion

• Support marketing initiatives focused on nurturing and expanding relationships within the existing customer base.
• Assist in developing communications that support cross-sell, upsell, and long-term customer engagement.
• Collaborate with internal teams to improve consistency and quality of the customer experience.

Content Creation & Organization:

• Develop and organize marketing content including emails, presentations, digital assets, and campaign materials
• Contribute ideas that improve awareness, engagement, and differentiation in the market
• Capture video and photography of products, facilities, and events as needed
• Update and maintain organized asset libraries (photos, videos, design files, templates, etc)
• Update and create sales promotion items like flyers, collateral, and sales pieces
• Assist with external company news, articles, and blog content

Brand Governance:

• Help ensure consistent messaging aligned with Aberdeen's brand and value proposition
• Uphold and maintain company brand guidelines across all brands
• Coordinate updates to core brand materials including letterhead, templates, and email signatures
• Assist retail locations with signage, branding consistency, messaging, and visual identity

Digital & Channel Management:

• Run and maintain LinkedIn company pages across all brands, including content posting and engagement
• Maintain company websites, including updating content and coordinating changes when needed
• Collaborate with others to update e-commerce site promotions or graphics
• Monitor and manage business profiles across platforms (Google Business, Bing Places, Apple Business) including bios, photos, hours, and review responses
• Monitor and manage YouTube presence

Collaboration & Agency Support

• Work with external agency partners to support campaign execution, content development, and digital initiatives.
• Help manage agency relationships by coordinating timelines, feedback, and deliverables.
• Coordinate with Aberdeen Supplier’s channel marketing resources where applicable
• Build strong working relationships across sales, operations, and leadership teams.

Strategy & Leadership Collaboration

• Support executive management in developing and refining marketing goals, KPIs, and reporting rhythms.
• Participate in discussions around marketing priorities, tools, and future initiatives.
• Contribute ideas and perspectives that help shape how marketing supports company growth.

First 90 Days – Focus & Onboarding

During the first 90 days, the B2B Marketing Specialist will focus on learning Aberdeen’s products, customers, and industries while building relationships with sales leadership, executive management, and internal teams. The role will begin supporting existing marketing initiatives, start creating lead generation and nurturing activities, and gaining familiarity with tools, processes, and agency partners. Success during this period is defined by learning velocity, engagement, and the ability to contribute.

Role Expectations Over Time

As experience and understanding grow, expectations for this role will expand to include greater ownership and initiative. Over time, the B2B Marketing Specialist is expected to:

• Take increasing responsibility for standing up and scaling lead generation campaigns.
• Develop a strong working understanding of nurturing leads from awareness through close across multiple channels.
• Develop a strong understanding of Aberdeen’s capabilities, products and services.
• Partner closely with leadership to help shape marketing goals, KPIs, and execution plans.
• Manage agency relationships with increasing independence.
• Play an active role in strengthening customer relationships and improving the overall customer experience.
• Bring forward new ideas, perspectives, and improvements that support growth.

Safety

Work Environment

• The employee will work in an office environment with a business casual dress code.

Personal Protective Equipment (PPE)

• Eye protection when in manufacturing areas - Company supplied.
• Optional - Ear protection when in manufacturing areas – Company supplied.

Physical Demands

• The employee will occasionally stoop, kneel, crouch, regularly stand, walk, use hands and fingers to handle or feel, and reach with hands and arms.
• The employee will be required to talk and hear.
• Must possess good physical dexterity and be able to perform manual tasks and body movement.
• Specific vision abilities required by this job include close vision; distance vision; peripheral vision; depth perception; ability to adjust visual focus.
• The employee may be required to lift up to 20 pounds.
• This job requires an extensive amount of typing and use of hands.

Qualifications

• Experience in B2B marketing for a minimum of 3+ years.
• Familiarity with social platforms, website CMS (WordPress, Sanity, or similar), email marketing platforms (Mailchimp or similar), CRM systems, and marketing automation tools
• Knowledge of GA4, Google Ads, and Search Console
• Ability to manage multiple initiatives and contribute in a collaborative environment.
• Strong written and verbal communication skills.
• Organized, proactive, and comfortable working with cross-functional teams.

Preferred Qualifications

• Experience in industrial, technical, or services-based B2B environments.
• Familiarity with CRM systems, email marketing platforms, or marketing automation tools.
• Experience working with external agencies or vendors.
• Drive, curiosity, and ambition are essential for long-term success in this role.
• Basic understanding of Adobe Creative Cloud and graphic design fundamentals
• Basic understanding of DNS, domains, and hosting environments

Why Join Aberdeen

• Employee ownership opportunities
• Opportunity to help build and shape the marketing function.
• Direct exposure to executive leadership and commercial strategy.
• Work in a technically complex, real-world B2B environment.
• Clear opportunity for long-term career growth within Aberdeen’s group of companies.