Performance Marketing Manager - PPC

Performance Marketing Manager - PPC

Sporty Group, partnered with some of the world's greatest champions including Real Madrid FC, Michael Essien and Eder Militao, is on the lookout for champions of our own to be a part of the 'Top Ranked Fastest Growing and Most Successful Online Gaming Brand in the World'. Home to SportyBet, SportyTV, Sporty.com, Football.com and the newly launched SportyFM, we continue to lead with innovation and exclusive sports content.

Sporty is expanding and we're building the world's go to platform for everyday entertainment.

About the Role

As we continue to expand into new markets and scale our global footprint, we are looking for a Performance Marketing Manager to strengthen our PPC team and help drive growth across Google, Bing, and Apple Search Ads. In this role, you will manage and optimize campaigns across multiple countries, focusing on driving high-quality user acquisition and improving ROI through data-driven experimentation and continuous optimization. You will work closely with senior team members, as well as creative and analytics teams, to execute and scale performance strategies across both established and emerging markets.

What You'll Be Doing

• Execute and optimize performance marketing campaigns across Google Ads, Bing, and Apple Search Ads to drive user acquisition and ROI in multiple markets.
• Manage end-to-end campaign operations from setup and keyword research to monitoring, testing, and optimization ensuring consistent delivery of KPIs such as CPA, CTR, and conversion rate.
• Continuously test new bidding strategies, audience segments, and creative approaches to identify growth opportunities.
• Contribute to creative ideation by analyzing ad performance and testing new copy and asset variations.
• Analyze campaign performance data to extract insights and recommend actionable improvements, leveraging tools like Google Ads, AppsFlyer, and Looker.
• Collaborate with senior team members, as well as creative, analytics, and local marketing teams, to execute performance strategies and deliver impactful results across regions.
• Monitor market trends, competitor activities, and platform updates to ensure best-in-class campaign execution and identify new opportunities for scaling.
• Support budget management, pacing, and forecasting across assigned geos and channels.
• Contribute to team knowledge sharing by documenting learnings, best practices, and optimization frameworks.

What You'll Bring

Even Better If

Tech Stack / Role-Specific Tools

What's In It For You

Sporty is a remote first company in pursuit of sustainability

A competitive salary + individual performance based bonuses every quarter

28 days paid annual leave

Referral bonuses & flash bonuses

Top of the line equipment

Annual company retreats to provide great internal networking opportunities

Personalised Support

We're committed to making our recruitment process accessible to everyone. If you need any adjustments or accommodations during the application or interview process, please let us know.

Your Move

If you're excited about this role, even if you don't meet every requirement, we'd still love to hear from you. We understand candidates may hesitate to apply if they don't meet all requirements, however your unique perspective is what helps us innovate and grow together.

If you're interested, we encourage you to apply! Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.