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Social Media Manager
Social Media ManagerBooksy • Buffalo, NY, US
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Social Media Manager

Social Media Manager

Booksy • Buffalo, NY, US
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  • [job_card.full_time]
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Social Media Manager

A career at Booksy means you're part of a global team focused on helping people around the world feel great about themselves, every day. From empowering entrepreneurs to build successful businesses, to supporting their customers to arrange 'me time' moments, we're in the business of helping people thrive and feel fantastic.

Working in a rapidly growing, ever-changing scale-up comes with its own set of opportunities and challenges. If you prefer a stable environment, with clear processes and structures then, we've got to be honest, you won't always find that here. However, if you enjoy inventively solving problems with others, helping create clarity when things get confusing, and prioritizing your own path within ambiguity, then the chances are that you'll love the opportunities available to grow your career at Booksy.

The People You'll Like to Work With and Things You'll Enjoy Impacting :

As a Social Media Manager you'll be a key force in shaping Booksy's brand presence across the beauty, health, and wellness industry, connecting with both our B2B and B2C audiences. This role is your chance to sit at the heart of our marketing team, leading social storytelling, creating impactful platform-native content, and driving community growth and engagement across key channels.

Working as a team is crucial here, and you'll be collaborating with content creators, designers, external agencies, and internal stakeholders to execute high-performing social campaigns that directly support brand awareness and business results. If you're wired to take initiative, solve problems, and own the end-to-end outcome of your work, you'll find great opportunities to grow in this role.

Some of Your Responsibilities :

  • Own and manage Booksy's social media channels for both B2B and B2C audiences.
  • Plan, create, and publish high-quality content (static, video, stories, reels) aligned with brand guidelines and campaign objectives.
  • Work closely with external agencies, influencers, and partners to scale reach and drive high-performing campaigns.
  • Monitor social trends, platform updates, competitor activity, and community insights to continuously improve performance.
  • Analyze results, report on performance, and optimize activities based on data and business priorities.
  • Support broader marketing initiatives, including product launches, PR moments, and integrated campaigns.
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