Director, Product Marketing

Director Of Gtm Strategy & Execution

Blackhawk Network is seeking a strategic and execution-focused Director of GTM Strategy & Execution to drive go-to-market success for our Incentives business. This role sits at the intersection of sales, demand generation, and messaging strategy, and is ideal for a marketer who can turn mature products into growth engines through sharp positioning and high-impact campaigns.

You will lead a team of GTM Program Managers and Campaign Managers responsible for orchestrating GTM strategy across segments, translating messaging into creative assets, and ensuring flawless campaign execution. Your mission : define and execute GTM strategies that generate pipeline, elevate brand differentiation, and enable sales success across new customer acquisition, existing customer growth, and partner / reseller marketing.

Responsibilities

• Own and execute go-to-market strategy for Incentives products across all customer segments and channels.
• Partner with demand generation to launch integrated campaigns across digital channels (search, display, LinkedIn, website, email).
• Oversee campaign asset creation and workflow management in collaboration with creative teams and agencies.
• Ensure GTM Program Managers translate ICPs and positioning into actionable GTM plans, including target lists, channel mix, and campaign briefs.
• Drive alignment between GTM strategy and execution teams (Demand Gen, SDRs, Sales).
• Collaborate with product marketing to develop messaging frameworks : ICPs, buyer personas, pain points, competitive positioning, and objection handling.
• Ensure consistent messaging across campaigns, website, sales outreach, and partner marketing.
• Guide team in translating positioning into in-market creative (ads, landing pages, emails).
• Manage and mentor Sr. GTM Program Managers and Campaign Managers.
• Elevate team's strategic thinking, messaging clarity, and innovation.
• Foster a culture of accountability, creativity, and continuous improvement.
• Collaborate with sales leaders to align marketing efforts with field needs and feedback.
• Support partner / reseller marketing initiatives to drive channel growth and engagement.
• Own website content strategy for Incentives products.
• Drive creation of high-impact assets (white papers, case studies, videos) in collaboration with internal teams.
• Partner with demand gen to track campaign performance and pipeline contribution.
• Monitor GTM execution results and adjust strategy as needed, including feedback loops to product marketing.
• Test and refine messaging and value propositions to improve conversion and engagement.

Qualifications

Benefits

Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, Blackhawk Network offers benefits including 401k with employer match, medical, dental, vision, 12 paid holidays throughout the year 2025, sick pay accrual according to state law, parental leave, life insurance, disability insurance, accident and illness insurance, health and dependent care flexible spending accounts, wellness benefits, and flexible time off for all full-time employees.

Eeo Statement

Blackhawk Network provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Blackhawk Network believes that diversity leads to strength. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Blackhawk Network encourages applicants with previous criminal records to apply to all positions and, pursuant to the San Francisco and Los Angeles Fair Chance Acts (and other "Fair Chance" laws), Blackhawk Network will consider for employment qualified applicants with arrest and conviction records. For Philadelphia applicants or jobs, please see a copy of Philadelphia's ordinance on this topic by clicking this link.