Social Media Manager (Content & Strategy)

Overview

Job Overview – Social Media Manager (Content & Strategy) : Compensation : $55,000 – $90,000 / year

Location : Durham, NC

Schedule : Monday to Friday (In-Office)

Drive content-led growth as a Social Media Manager (Content & Strategy) with our client in Durham, NC (On-Site). Own organic social across TikTok, Instagram, YouTube, and emerging platforms, leading content creation, campaign planning, and real-time trend execution. You'll collaborate with CX, eCommerce, and marketing teams to ensure brand consistency, increase engagement, and support retention. Ideal for video-first creators with a strategic mindset and hands-on experience in DTC environments.

Responsibilities

Content Strategy & Planning :

Manage the social calendar across TikTok, Instagram, and YouTube, aligning brand storytelling with trends and product launches.

Content Creation :

Film, edit, and produce short-form video content using tools like CapCut, InShot, and Canva.

Community Engagement :

Respond to DMs and comments, escalate customer issues, and maintain a consistent brand voice.

Trend Integration :

Monitor platform trends and creator culture to keep content fresh, relevant, and engaging.

Cross-Functional Collaboration :

Partner with marketing, CX, and creative teams to support campaigns, launches, and retention efforts.

Performance Optimization :

Track content performance, analyze KPIs, and adjust strategy based on weekly insights.

Qualifications

Education :

Bachelor’s degree in Marketing, Communications, Media, or a related field preferred.

Experience :

2-4+ years of social media experience with a DTC or CPG brand, with a proven track record of driving content-led growth.

Technical Skills :

Proficient in short-form video production using CapCut, InShot, or Canva, with familiarity in social media reporting tools preferred.

Industry Knowledge :

Strong understanding of the social media landscape, performance marketing, and how organic content drives the eCommerce funnel.

Skills & Attributes :

Creative and self-starter with strong storytelling, on-camera, and writing skills; collaborative, agile, and detail-oriented.

Additional Experience :

Familiarity with community management, working with customer experience (CX) teams, social boosting, and A / B testing for optimization preferred.

Application Notice

Qualified candidates will be contacted within 2 business days of application. If an applicant does not meet the above criteria, Atlantic Group will keep your resume on file for future opportunities and may contact you for further discussion.

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