Senior Specialist - Digital Marketing

Accelya Digital Campaign Manager

For more than 40 years, Accelya has been the industry's partner for change, simplifying airline financial and commercial processes and empowering the air transport community to take better control of the future. Whether partnering with IATA on industry-wide initiatives or enabling digital transformation to simplify airline processes, Accelya drives the airline industry forward and proudly puts control back in the hands of airlines so they can move further, faster.

Own end-to-end digital campaign management across integrated channels to drive lead generation, pipeline growth, bookings contribution, and meaningful engagement within target accounts. Deliver measurable impact through multi-channel campaign activation, intent-based programs, and insight-driven optimization.

• Lead full-funnel digital campaign strategy, planning, execution, optimization, and reporting.
• Manage integrated campaigns across ABM intent platforms, paid media (LinkedIn, Google), email, outreach automation tools, and programmatic channels.
• Ensure alignment of campaign plans with product narratives, messaging frameworks, and field activation priorities.
• Develop, repurpose, and optimize campaign content using available product and solution assets.
• Build and manage target audience segments, automated nurture workflows, scoring models, and reports in marketing automation systems.
• Optimize digital programs using performance data, intent signals, persona insights, and account-level engagement metrics.
• Deliver ongoing ABM and campaign reporting, including insights on account activity, content performance, channel effectiveness, and funnel progression.
• Work closely with Field Marketing and Sales to ensure timely lead follow-up, conversion acceleration, and strong feedback loops.
• Partner with cross-functional teams to refine campaign strategy, targeting, and content based on data-driven insights.
• Present campaign plans, performance updates, and strategic recommendations to senior leadership.

Outcome Expectations

Required Skills & Experience

Preferred Experience

What You'll Love About Working Here

What does the future of the air transport industry look like to you? Whether you're an industry veteran or someone with experience from other industries, we want to make your ambitions a reality!