Senior Product Marketing Manager - ICMCaptivateIQ • Menlo Park, CA, United States
Senior Product Marketing Manager - ICM
CaptivateIQ • Menlo Park, CA, United States
[job_card.30_days_ago]
[job_preview.job_type]
- [job_card.full_time]
[job_card.job_description]Product Launches & GTM Strategy : Own all ICM-related product launches—partnering with Product, Marketing, and Sales to craft messaging, positioning, and launch strategies that accelerate growth Sales Enablement & Commercial Strategy : Equip sales with collateral, insights, and training to drive revenue for the ICM product Competitive Intelligence : Monitor the competitive landscape and translate findings into strategic insights for sales, product, and marketing Messaging & Positioning : Create differentiated messaging that resonates with target buyers and supports go-to-market and expansion strategies Customer & Market Research : Conduct and synthesize primary research to gather customer insights and inform product and marketing direction Content & Collateral Development : Build high-impact sales assets such as decks, one-pagers, battlecards, and playbooks that support pipeline generation and deal velocity Cross-Functional Collaboration : Align GTM priorities across teams from ideation to launch and beyond Evangelism : Represent voice of the customer to internal teams and act as a CAP / industry expert to prospects and customers 5+ years in B2B SaaS product marketing and 7–10 years of overall professional experience Experience working closely with Product Management, Marketing and Sales Deep understanding of competitive intelligence and how to use it to differentiate and win deals Exceptional storytelling and communication skills; ability to distill complex concepts into compelling messaging Track record of partnering with Sales and Marketing to drive pipeline and revenue Data-driven mindset with ability to measure and iterate on success Driven, resourceful, and motivated to help teams succeed (US-ONLY) 100% of medical, dental, and vision coverage, including 75% for dependents Flexible vacation days and quarterly mental health days One-time expense on your 1-year work anniversary for travel, home furnishings, or a nice meal Annual stipends for professional development and caretaking (US-ONLY) 401k plan to participate in and save towards the future Newest Apple products to help you do your best work Employee Resource Groups (ERGs) that support DEI goals Only emails from @captivateiq.com should be trusted
Join to apply for the Senior Product Marketing Manager - ICM role at CaptivateIQ .
The base pay range for this position is $130,000.00 / yr - $205,000.00 / yr . Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Overview
CaptivateIQ is transforming the way companies plan, manage, and optimize sales performance. We started by revolutionizing incentive compensation management, and now we\'re expanding our platform to solve broader sales planning challenges. Recognized by industry analysts like Forrester and G2 and backed by top-tier investors, we empower high-growth companies to drive revenue performance.
Join a talented, fast-growing team committed to solving some of the most complex and impactful problems in sales performance management. You\'ll lead GTM strategy, positioning, messaging, and enablement for our most mature product and category and drive revenue for our flagship product, Incentive Compensation Management (ICM).
You\'ll report to the Senior Director of Product & Corporate Marketing and work closely with teams across Product, Sales, Customer Success, and RevOps. Your work will influence company growth and market perception, ensuring our solutions resonate with the right audiences and deliver clear value.
Location
The candidate selected for this opportunity must reside near one of the following locations :
- Hybrid (in-office 3 days per week) : Menlo Park, CA
- Hybrid (in-office 3 days per week) : Austin, TX
- Remote : Raleigh, NC
- Remote : Nashville, TN
- Remote : Toronto, Canada
Responsibilities
Requirements
Benefits
Notice for Prospective Candidates
We are aware of recruitment scams using the CaptivateIQ name. We will never ask you to provide sensitive information or to pay money as part of the recruitment process. For details, review our security guidance with the official CaptivateIQ channels.
Compensation
The OTE range represents the minimum and maximum for this position across North America. For candidates in Menlo Park, the range is $160,000–$205,000; for all other North America locations, the range is $130,000–$168,000. The OTE offered will depend on factors including proficiency, anticipated performance, and location. Our OTE is part of CaptivateIQ\'s total rewards package.
#J-18808-Ljbffr
[job_alerts.create_a_job]
Senior Product Marketing Manager • Menlo Park, CA, United States
[internal_linking.related_jobs]
Fieldguide is establishing a new state of trust for global commerce and capital markets through automating and streamlining the work of assurance and audit practitioners specifically within cyberse...[show_more]
Protecht is building better experiences for people who attend live events and book travel.Our easy-to-embed, full-service solutions let companies offer consumers flexibility and refundability right...[show_more]
Medallia is the pioneer and market leader in Experience Management.Our award-winning SaaS platform, Medallia Experience Cloud, leads the market in the management of experiences, insights, and actio...[show_more]
Were seeking a data-driven and growth-oriented.This role will define SoFi ETFs value proposition go-to-market (GTM) plan acquisition and engagement strategy.
As the Senior Product Marketing Manager ...[show_more]
Intuit Credit Karma is a mission-driven company focused on championing financial progress for our more than 140 million members globally.
While were best known for pioneering free credit scores our ...[show_more]
Carta connects founders, investors, and limited partners through world‑class software, purpose‑built for everyone in venture capital, private equity and private credit.
Trusted by 65,000+ companies ...[show_more]
Our mission is to make exceptional healthcare accessible anytime, anywhere, for everyone.At Assort Health, we believe healthcare should feel effortless and connected — quick answers, clear communic...[show_more]
Our mission is to increase the success rate of small businesses.Traditional banking has been a growth limiter rather than a growth enabler for business owners, and we’re changing that.Relay is the ...[show_more]
Every dollar earned, relationship formed, and advantage gained comes down to the contract that makes it real.But getting a contract done is more complicated than it should be.And when contract data...[show_more]
This role can be based in Sunnyvale Mountain View San Fransico New York or Remote.At LinkedIn our approach to flexible work is centered on trust and optimized for culture connection clarity and the...[show_more]
Pikmin Bloom a geo-location based mobile game developed by Niantic launched globally in October 2021 and has been steadily growing its user base - it now has millions of users worldwide.For wanderi...[show_more]
Carta connects founders investors and limited partners through world-class software purpose-built for everyone in venture capital private equity and private credit.
Trusted by 65000 companies in 160...[show_more]
We believe the camera presents the greatest opportunity to improve the way people live and communicate.Snap contributes to human progress by empowering people to express themselves, live in the mom...[show_more]
Swiftly is on a mission to help cities move more efficiently.We are the leading transit data platform for agencies to share real-time passenger information, manage day‑to‑day operations, and improv...[show_more]
Come work at a place where innovation and teamwork come together to support the most exciting missions in the world!.Qualys is leading the industry with its pioneering vision of a Risk Operations C...[show_more]
A company is looking for a Senior Manager of Lifecycle / CRM Marketing.Key Responsibilities Shape multi-channel lifecycle strategy and optimize behavior-based triggered campaigns Collaborate with ...[show_more]
Omada Health is on a mission to inspire and engage people in lifelong health, one step at a time.Omada Health is looking for an experienced product marketing leader to join our team.This individual...[show_more]
Banking is being reimagined—and customers expect every interaction to be.With over two-thirds of Americans living paycheck to paycheck, 50% holding less than $500 in savings, and only 17% financial...[show_more]
Senior Product Marketing Manager
Fieldguide • San Francisco, CA, United States
[job_card.full_time]
[last_updated.last_updated_30] • [promoted]
Senior Product Marketing Manager
Protecht • San Francisco, CA, United States
[job_card.full_time]
[last_updated.last_updated_30] • [promoted]
Marketing, Senior Manager, ABM
Medallia, Inc. • San Francisco, CA, United States
[job_card.full_time]
[last_updated.last_updated_30] • [promoted]
Senior Product Marketing Manager, ETFs
SoFi • San Francisco, California, USA
[job_card.full_time]
[last_updated.last_updated_variable_days] • [promoted]
Senior Product Marketing Manager
Credit Karma • Oakland, California, USA
[job_card.full_time]
[last_updated.last_updated_variable_days] • [promoted]
Senior Product Marketing Manager, Venture Capital
Menlo Ventures • San Francisco, CA, United States
[job_card.full_time]
[last_updated.last_updated_variable_days] • [promoted]
Senior Product Marketing Manager / Product Marketing Lead
Assort Health • San Francisco, CA, United States
[job_card.full_time]
[last_updated.last_updated_30] • [promoted]
Senior Product Marketing Manager
Relayfi • San Francisco, CA, United States
[job_card.full_time]
[last_updated.last_updated_variable_days] • [promoted]
Senior Product Marketing Manager
Ironclad Inc. • San Francisco, CA, United States
[job_card.full_time]
[last_updated.last_updated_30] • [promoted]
Senior Product Marketing Manager Small Business
LinkedIn • San Francisco, California, USA
[job_card.full_time]
[last_updated.last_updated_variable_days] • [promoted]
Senior Manager, Product Marketing
Scopely • San Francisco, California, USA
[job_card.full_time]
[last_updated.last_updated_variable_days] • [promoted]
Senior Product Marketing Manager, Venture Capital
Carta • San Francisco, California, USA
[job_card.full_time]
[last_updated.last_updated_variable_days] • [promoted]
Senior Manager, Product Marketing - SMC
Snap Inc. • San Francisco, CA, United States
[job_card.full_time]
[last_updated.last_updated_30] • [promoted]
Senior Product Marketing Manager
Goswift • San Francisco, CA, United States
[job_card.full_time]
[last_updated.last_updated_variable_days] • [promoted]
Senior Product Marketing Manager
Qualys • Foster City, CA, United States
[job_card.full_time]
[last_updated.last_updated_30] • [promoted]
Senior Manager of CRM Marketing
VirtualVocations • Oakland, California, United States
[job_card.full_time]
[last_updated.last_updated_1_day] • [promoted]
Senior Director, Product Marketing
Omada Health • South San Francisco, CA, United States
[job_card.full_time]
[last_updated.last_updated_30] • [promoted]
Senior Product Marketing Manager
Interface AI • San Francisco, CA, United States
[job_card.full_time]
[last_updated.last_updated_variable_hours] • [promoted] • [new]