Talent.com
Brand & Strategy Marketing Director
Brand & Strategy Marketing DirectorUPLIFT Desk • Austin, Texas, US
Brand & Strategy Marketing Director

Brand & Strategy Marketing Director

UPLIFT Desk • Austin, Texas, US
[job_card.variable_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
  • [filters_job_card.quick_apply]
[job_card.job_description]

Work better. Live healthier.

Customer service is at the heart of all company decisions.

We put our customers service first. Our team of friendly and knowledgeable experts is here to help through every step of the process, whether you're getting your first standing desk or outfitting an entire ergonomic office space. We're always just a call or click away.

We are committed to designing, manufacturing, and shipping the highest quality ergonomic office furniture. Every UPLIFT Desk product is built to last and offer the latest office furniture innovations. Each is designed by a world-class team of a dozen engineers that includes our founder and CEO Jon Paulsen, a Certified Professional Ergonomist (CPE) and mechanical engineer himself.

Over a million customers have chosen UPLIFT Desk for innovative product designs, direct to consumer pricing, same day shipping, free accessories with every desk, free 30 day returns (including free return shipping), and 15 year warranty. Businesses love the free professional space planning services. And we love helping you work better and live healthier.

Position Summary

At UPLIFT Desk, we not only design ergonomic workplaces—we help shape how people work and live. As the ecommerce industry leader in standing desks, we’ve grown by delivering innovative, customer-focused solutions that promote health, comfort, and productivity. Our success is rooted in these four core values : Customer Obsession, Innovation, Accountability, and Results Oriented.

The Brand & Strategy Marketing Director is responsible for elevating the UPLIFT Desk brand, strengthening long-term market positioning, and shaping the narrative that differentiates us in a highly competitive category. This role serves as a strategic brand architect, storyteller, and brand guardian—crafting a cohesive, high-end visual and verbal identity that resonates with both B2C and B2B customers. This leader drives brand clarity, messaging, and overall strategic direction to ensure that every touchpoint—website, advertising, merchandising, content, packaging, and sales enablement—consistently communicates who we are and why UPLIFT Desk is the leader in ergonomic workspaces.

What You'll Bring

  • 8+ years of experience in brand strategy, marketing leadership, or creative direction
  • Strong expertise in brand positioning, messaging, and long-term narrative development
  • Proven ability to lead high-end visual and written storytelling across all major channels
  • Deep understanding of customer segmentation and insights (B2C + B2B)
  • Highly collaborative leadership style with excellent communication and cross-functional alignment skills
  • Storytelling initiatives
  • Experience in ecommerce and DTC
  • Exceptional discernment of quality and a keen eye for excellence
  • Strong understanding of SEO-supported content strategy
  • Ability to elevate merchandising and visual brand presentation

Bonus Points For

  • Furniture or Office Furniture experience
  • Experience partnering closely with Product Development teams

    • What You’ll Do

  • Establish a clear, defensible, and emotional brand narrative that differentiates UPLIFT Desk from commodity competitors
  • Own and evolve the brand identity, narrative, and long-term positioning
  • Establish clear, compelling messaging frameworks for both B2C and B2B audiences and funnel customers appropriately
  • Approve high-impact content (images, videos, blogs, social, ads) to strengthen the brand
  • Ensure consistent, high-end brand standards across website, digital assets, packaging, and advertising
  • Lead storytelling and educational content that communicates the customer benefits or Uplift Desk products
  • Optimize merchandising and messaging consistency across marketing channels
  • Leverage customer and market insights to guide brand strategy decisions
  • Partner with Sales and Product teams to ensure aligned product and promotional messaging
  • Provide discernment and strategic creative oversight for campaigns, launches, and major brand initiatives
  • Maintain a clear roadmap for brand evolution with unified cross-departmental branding

    • Benefits

  • A merit-based environment that rewards growth and accomplishment regardless of seniority
  • Generous paid time off
  • 4% 401K company matching with instant vesting (after one year)
  • Excellent group health insurance available to employees and dependents, including domestic partners (4 medical plans, 2 dental plans, and a vision plan to choose from)
  • Flexible spending account (FSA) for health care and child care costs
  • Company-paid & Supplementary Life Insurance; Long-term & Short-term disability
  • Free UPLIFT Desk (after one year)
  • 50% discount on all UPLIFT products
  • Free healthy (and not so healthy) snacks and drinks
  • On-the-job training and skills development
  • A supportive and engaging work culture that promotes healthy living

    • Position Details

  • Compensation : DOE
  • Type : Full-time
  • Employee Status : Regular
  • Work Schedule : Monday - Friday, 8am-5pm, 40 hours per week
  • Location : Austin, Texas

    • About UPLIFT Desk

    As a fast growing, mid-sized Direct To Consumer (DTC) brand company, it’s our mission to deliver sincere, world-class customer service. We provide optimally designed, quality office solutions to customers. We focus on happier & healthier customers and employees!

    UPLIFT Desk has revolutionized the way people shop for office furniture. It all starts with our award winning UPLIFT Standing Desk, made even better when accessorized with our entire UPLIFT office furniture line. Our product line includes most furniture an office could need. We design office products that optimize customers’ comfort, health, and productivity. Our Product Development team focuses on designing the highest quality ergonomic office furniture. Then our Content team's ecommerce website offers customers the ability to configure products specifically to their needs. Our amazing Order Processing and Warehouse teams make sure we have inventory and ship orders the same day. Customers receive award winning support from our Sales and Customer Service and Warranty teams. We offer the best 15 year warranty in the business! Our Interior Design and Contract Sales teams specialize in large office furniture layouts for commercial buildings that serve most Fortune 500 companies.

    Award winning UPLIFT Desk is loved globally!

  • Rated Best Standing Desk by New York Times Wirecutter 5 years in a row
  • Hundreds of thousands of happy customers around the world sit and stand at an UPLIFT Desk
  • Google reviews - 4.9 rating with thousands of reviews

    • We value our environment :

  • We plant 5 new trees in U.S. National Forests for every solid wood desk sold. By partnering with the National Forest Foundation , we're able to plant tens of thousands of new trees each year
  • Solar powered operations : Our Austin facilities produce over a megawatt of electricity through roof-mounted solar panels on three large warehouses
  • We use sustainable materials in our products. Some examples are :
  • Bamboo Desktops, Drawers, & Motion Boards : The world's fastest-growing plant, Moso bamboo is a grass that grows as quickly as an inch an hour
  • Eco Curve Desktops : Eco Curve desktops use 100% recycled MDF and have the lowest carbon footprint in the industry due to not using edgebanding, backer boards, adhesives, or solvents
  • Rubberwood Desktops : Pará rubber trees produce 99% of the world's natural rubber latex. The rubber production lifespan of these trees is exhausted after about 25-30 years. Our rubberwood desktops give the trees a second life

    • Equal Opportunity Employer (EEO)

    UPLIFT Desk believes in building an organization whose staff reflects the true diversity of our community. We hire, promote, and reward employees based on results and professional performance. UPLIFT Desk provides equal employment opportunities to all employees and applicants without regard to religion, sex, age, sexual orientation, gender identity, race, creed, color, national origin, alienage or citizenship status, marital status, partnership status, ancestry, disability, or veteran status.

    To all recruitment agencies : We do not accept agency resumes. UPLIFT Desk is not responsible for any fees related to unsolicited resumes.

    #UPDHP

    [job_alerts.create_a_job]

    Director Brand Marketing • Austin, Texas, US

    [internal_linking.similar_jobs]
    Marketing Director, Brand and Communications

    Marketing Director, Brand and Communications

    VirtualVocations • Austin, Texas, United States
    [job_card.full_time]
    A company is looking for a Director of Brand and Communications to lead the strategy and execution of brand identity and communications. Key Responsibilities : Own and manage the brand narrative, m...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Client Strategy Director

    Client Strategy Director

    VirtualVocations • Austin, Texas, United States
    [job_card.full_time]
    A company is looking for a Client Strategy Director who will lead strategic growth initiatives for key clients.Key Responsibilities : Serve as the senior strategic lead and relationship owner for ...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Director of Technical Marketing

    Director of Technical Marketing

    VirtualVocations • Austin, Texas, United States
    [job_card.full_time]
    A company is looking for a Director Technical Marketing Content.Key Responsibilities : Develop and refine value propositions and narratives for new technologies and solutions Lead the strategy an...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Director of Revenue Strategy

    Director of Revenue Strategy

    VirtualVocations • Austin, Texas, United States
    [job_card.full_time]
    A company is looking for a Director of Revenue Strategy & Planning to oversee the operating model for a core B2B business unit. Key Responsibilities Design and implement growth strategies, includi...[show_more]
    [last_updated.last_updated_1_day] • [promoted]
    Director, Brand and Content Strategy

    Director, Brand and Content Strategy

    Intertek • Austin, Texas, USA
    [job_card.full_time]
    Director Brand & Content Strategy Remote.Intertek a leading provider of quality and safety solutions to many of the worlds top-recognized brands and companies is actively seeking a.Director Br...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Director of Lifecycle Marketing

    Director of Lifecycle Marketing

    VirtualVocations • Austin, Texas, United States
    [job_card.full_time]
    A company is looking for a Director of Lifecycle Marketing, Growth.Key Responsibilities Define and own the lifecycle marketing strategy and roadmap for growth-driving segments Build a center of ...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Marketing Strategy Manager

    Marketing Strategy Manager

    VirtualVocations • Austin, Texas, United States
    [job_card.full_time]
    A company is looking for a Marketing Strategy Manager, Pricing.Key Responsibilities Develop and operationalize key offers and initiatives aligned with business objectives Identify new product of...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Director of Revenue Marketing

    Director of Revenue Marketing

    VirtualVocations • Austin, Texas, United States
    [job_card.full_time]
    A company is looking for a Director of Revenue Marketing to lead strategy and execution across integrated campaigns, ABM, and full-funnel optimization. Key Responsibilities : Own the full marketing...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Senior Lifecycle Marketing Manager

    Senior Lifecycle Marketing Manager

    VirtualVocations • Austin, Texas, United States
    [job_card.full_time]
    A company is looking for a Senior Lifecycle Marketing Manager to lead their CRM efforts.Key Responsibilities : Own the CRM marketing lifecycle, developing and executing data-driven campaigns acros...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Director of Performance Marketing

    Director of Performance Marketing

    VirtualVocations • Austin, Texas, United States
    [job_card.full_time]
    A company is looking for a Director of Performance Marketing.Key Responsibilities Develop and execute a multi-channel marketing plan to drive awareness and engagement Manage all paid and organic...[show_more]
    [last_updated.last_updated_30] • [promoted]
    BioPharma Marketing Director

    BioPharma Marketing Director

    VirtualVocations • Austin, Texas, United States
    [job_card.full_time]
    A company is looking for a Director of BioPharma Marketing.Key Responsibilities Develop and implement marketing strategies that align with biomarker testing and drug development Create marketing...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Director of CRM Strategy

    Director of CRM Strategy

    VirtualVocations • Austin, Texas, United States
    [job_card.full_time]
    A company is looking for a Director, CRM Strategy and Operations.Key Responsibilities Partner with senior leaders to prepare strategy updates and stakeholder communications Define and elevate me...[show_more]
    [last_updated.last_updated_variable_hours] • [promoted] • [new]
    Growth Marketing Director

    Growth Marketing Director

    VirtualVocations • Austin, Texas, United States
    [job_card.full_time]
    A company is looking for a Head of Growth to build and scale systems for customer acquisition and category expansion.Key Responsibilities Own and optimize the weekly growth engine to enhance cust...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Global Channel Marketing Director

    Global Channel Marketing Director

    VirtualVocations • Austin, Texas, United States
    [job_card.full_time]
    A company is looking for a Global Channel Marketing Director.Key Responsibilities Execute and optimize partner marketing programs across the global channel ecosystem Design and deliver co-market...[show_more]
    [last_updated.last_updated_1_day] • [promoted]
    Brand & Strategy Marketing Director

    Brand & Strategy Marketing Director

    UPLIFT Desk • Austin, TX, US
    [job_card.full_time]
    At UPLIFT Desk, we not only design ergonomic workplaces—we help shape how people work and live.As the ecommerce industry leader in standing desks, we’ve grown by delivering innovative, ...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Head of Brand Strategy

    Head of Brand Strategy

    VirtualVocations • Austin, Texas, United States
    [job_card.full_time]
    A company is looking for a Head of Brand & Channels (YouTube-first).Key Responsibilities Own and drive the longform content strategy for various channels and newsletters Lead a team to produce c...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Director of Brand and Communications

    Director of Brand and Communications

    VirtualVocations • Austin, Texas, United States
    [job_card.full_time]
    A company is looking for a Director, Brand and Communications to lead brand strategy and execution.Key Responsibilities Own and manage the brand narrative, messaging, and visuals across the custo...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Director of Content Strategy

    Director of Content Strategy

    VirtualVocations • Austin, Texas, United States
    [job_card.full_time]
    A company is looking for a Director of Content Strategy to build and scale a modern, data-driven content engine.Key Responsibilities Develop and own the content strategy focusing on thought leade...[show_more]
    [last_updated.last_updated_30] • [promoted]