Vice President - Demand & Content Marketing

Description

ABOUT ARCIS GOLF

Arcis Golf is redefining the modern club experience. With nearly 80 premier private, resort, and daily-fee properties across the United States, we are building vibrant communities centered on elevated service, lifestyle, and innovation. Our brand is built on closely curated experiences—and we believe the right story, told the right way, inspires connection, loyalty, and growth.

Come shape the voice, story, and digital presence of Arcis Golf and our portfolio—and help us inspire the next generation of golfers, members, subscribers, and club enthusiasts.

POSITION SUMMARY

Arcis Golf is seeking a bold and imaginative Vice President of Demand & Content Marketing to lead the development of an industry-defining marketing ecosystem that elevates our brand, drives inbound digital leads, and demonstrates measurable ROI across all channels.

This is a key leadership role responsible for shaping the narrative strategy of Arcis Golf and our curated collection of clubs—while ensuring our content and campaigns are powered by strong digital marketing execution, HubSpot CRM expertise, and data-driven insights. You will work with leadership, our Clubs, and subject matter experts, as well as creators and influencers, to unify our brand voice and ensure every story we tell—whether on Instagram and other social channels( Instagram, Facebook, TikTok, YouTube, LinkedIn, etc.) on our websites and digital ecosystem, and other marketing channels—feels undeniably Arcis and delivers measurable business impact.

You’re part content strategist, part demand marketer, and part digital innovator. You understand how stories inspire connection—and how to translate those connections into qualified leads, pipeline, and revenue.

KEY RESPONSIBILITIES

Storytelling Leadership

• Serve as company’s primary storyteller—crafting and guiding narratives that emotionally resonate with our audiences and align with Arcis’ brand purpose.
• Develop a cohesive editorial voice and tone for Arcis Golf and our Clubs that is adaptable across channels but rooted in authenticity and aspiration.
• Champion a storytelling-first mindset across marketing and the broader organization, ensuring stories lead campaigns, content, and communications.
• Build a central narrative framework that aligns with brand pillars—highlighting club life, member and guest experiences, hospitality, innovation, and transformation.

Content Marketing & Demand Generation

• Lead the vision, development, and execution of an integrated content marketing and digital demand generation strategy that supports brand growth, lead generation, and member engagement.
• Own and manage a content calendar for both Arcis and in working with our 77 clubs across all platforms—web, blog, social, email, video, and digital campaigns.
• Work closely with Revenue Operations to leverage HubSpot CRM and other sales and marketing technology tools to execute campaigns, automate workflows, segment audiences, and optimize performance.
• Partner with sales leadership to ensure digital programs are aligned with pipeline goals and revenue growth.

Social Media Excellence

• Define and execute a best-in-class organic social media strategy across corporate and local club platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn, etc.).
• Establish content pillars and social-first formats that are optimized for engagement, storytelling, and lead generation.
• Guide day-to-day social execution, from creative development and calendar planning to community management and real-time content.
• Create scalable playbooks and toolkits to empower local teams while maintaining brand consistency.
• Develop and implement reputation management strategies, including management, monitoring, and performance, across social channels and listening platforms.

Video, Visual, AI, & Emerging Media

• Drive the development of original branded video series, documentary-style content, and dynamic short-form video (or other content types) for social and digital.
• Explore new formats and platforms (e.g., Reels, Shorts, TikTok, LinkedIn, YouTube, podcasts, etc.) to expand brand storytelling.
• Collaborate with creative and production partners to deliver high-quality visual storytelling at scale.
• Explore use of AI and other emerging media as a technology solution for building and scaling content.
• Leverage HubSpot CRM platform (Marketing and Social Media modules) for supporting social media and content marketing.

Influencer and Content Creator Partnerships

• Build and nurture relationships with both internal and external content creators, influencers, and brand ambassadors that align with Arcis’ lifestyle ethos.
• Co-create content and campaigns that extend reach, drive relevance, and build trust.
• Track, monitor, measure, and optimize influencer, content creator, and brand ambassador campaign performance to maximize ROI.

Team Leadership & Cross-Functional Influence

• Build and lead a high-performing team of content strategists, social media managers, and freelancers/agency partners.
• Collaborate across digital marketing, CRM (HubSpot), creative services, go-to-market marketing, and Revenue Operations to align on messaging, campaign execution, and demand generation strategy—while ensuring data integrity, attribution, and reporting frameworks remain consistent.
• Serve as a key member of the marketing leadership team, contributing to brand strategy, campaign planning, and demand-driven marketing initiatives.

Measurement, Reporting & Optimization

• Define KPIs for content, digital, and lead-generation initiatives, tracking performance and identifying optimization opportunities.
• Develop and review reports and dashboards that highlight marketing ROI across all channels—owning campaign-level reporting while partnering with Revenue Operations on attribution modeling, funnel reporting, and overall revenue analytics.
• Use data and insights to inform future content, adjust tone and format, and refine storytelling and demand-driving strategies over time.

WHAT YOU’LL LOVE ABOUT THIS ROLE

• Opportunity to define and lead a modern marketing function at a fast-growing, experience-driven, market leading lifestyle brand.
• A highly collaborative team and entrepreneurial environment where creativity is valued and supported.
• Access to a national network of lifestyle clubs and communities that serve as inspiration-rich environments for content creation.
• Competitive compensation, comprehensive benefits, and club access perks.

QUALIFICATIONS

• 10+ years of experience in demand generation, content marketing, brand storytelling, and digital marketing leadership in a company or agency.
• A master storyteller with a portfolio that demonstrates strategic thinking, original storytelling, and content innovation across multiple channels.
• Strong expertise in HubSpot CRM and other sales/marketing technology platforms (automation, lead scoring, attribution, reporting).
• Proven track record of partnering with Revenue Operations to maximize CRM and marketing technology impact.
• A master storyteller with a portfolio that demonstrates strategic thinking, original storytelling, and content innovation across multiple channels.
• Proven ability to lead narrative development from ideation to distribution—across video, editorial, social, and digital formats.
• Deep understanding of digital marketing, SEO, SEM, paid media, funnel metrics, and ROI measurement.
• Demonstrated ability to connect marketing programs to measurable business results through KPI dashboards and ROI reporting.
• Strong editorial, writing, and messaging skills, with the ability to synthesize complex ideas into compelling, emotional content that also drives leads.
• Visionary leader with a passion for brand building, team development, and data-driven decision making.
• Bachelor’s degree in Communications, Journalism, Marketing, or related field.

Arcis Golf provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Arcis participates in E-Verify, the government program that certifies an employee's right to work for us in the U.S.