Performance Marketing Manager

Performance Marketing Manager

We are seeking a Performance Marketing Manager to lead the campaign execution, optimization, and tracking infrastructure across multiple paid media channels. This role requires expertise in media buying, ad tech setup, attribution modeling, and CRM integrations to ensure seamless data flow and maximize marketing performance.

The ideal candidate is highly analytical and fluent in Meta, Google, YouTube, LinkedIn, and TikTok Ads, and experienced in setting up tracking ecosystems, conversion APIs, and full-funnel marketing strategies. They will play a critical role in scaling campaigns efficiently, optimizing budgets, and ensuring accurate performance measurement.

If you thrive at the intersection of paid media, marketing operations, and direct response, this role is for you.

Our mission is to help business owners achieve their personal, professional, and goals through the growth of their businesses. We work in dozens of verticals and provide strategic business guidance through courses, live events, partnerships, and investments. Our core values are the backbone of our business and guide our hiring process : we are inspirational, accountable, transparent, disciplined, aligned, and results oriented. This company operates nationally and is growing by the day.

Campaigns are executed with full-funnel tracking and optimization, ensuring seamless attribution and revenue reporting.

Accurate data flow between ad platforms, CRM systems, and analytics tools to enhance audience targeting, retargeting, and lead nurturing.

New customer acquisition and ROI-driven media buyingscaling campaigns efficiently without wasted ad spend.

Proactive testing of new strategies, audience segments, and creative assets across platforms like Meta, Google, YouTube, TikTok, and LinkedIn.

Develop, execute, and optimize paid media campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, LinkedIn, and TikTok.

Strategically allocate ad budgets across channels to drive efficient customer acquisition and maximize ROI.

Identify high-performing audience segments and continuously refine targeting strategies for prospecting, retargeting, and lookalike audiences.

Expertly configure Meta Business Manager, Google Tag Manager, and TikTok Events Manager for server-side and client-side tracking.

Manage and implement Meta Conversions API (CAPI) for advanced event tracking, ensuring accurate offline and online conversions.

Configure and maintain Google Ads conversion tracking, Google Analytics 4 (GA4), and Enhanced Conversions for precise measurement.

Oversee pixel & event tracking setup (Google Tag Manager, TikTok Pixel, Meta Pixel, LinkedIn Insight Tag)

Integrate ads managers and optimize lead syncing and revenue attribution with CRM platforms like HubSpot, GoHighLevel, and Salesforce to ensure seamless lead nurturing and automated follow-ups.

Automate data syncing between lead forms (Meta, Google, TikTok) and CRM platforms, ensuring real-time lead flow.

Create Zapier workflows and API connections to pass data between ad platforms, CRMs, and analytics tools

Manage lead funnels using GHL and ClickFunnels 2.0 to drive conversions.

Implement UTM parameters and tracking URLs to properly attribute leads and revenue across campaigns

5+ years of experience managing paid media campaigns on Meta, Google, YouTube, LinkedIn, and TikTok.

Deep knowledge of ad tracking and attributionincluding Meta Conversions API (CAPI), Google Tag Manager, Enhanced Conversions, and UTM tracking.

Strong technical expertise in CRM integrations (HubSpot, GoHighLevel, Salesforce) and lead flow automation.

Experience implementing Google Ads tracking, GA4 event tracking, and offline conversion tracking.

Proficiency in setting up Zapier automations and API integrations to connect marketing platforms.

Skilled in media buying strategies, budget management, and performance optimization for direct response campaigns.

Ability optimize landing pages in ClickFunnels and or GHL

Experience with Looker Studio (Google Data Studio), GA4, and other data visualization tools.

Google Ads & Meta Blueprint certifications are a plus.

Possess intermediate level of financial acumen to adhere to ad budget

Data-driven mindset to measure relevant KPIs and recommend decisions based on results

Medical, dental, and vision for FT positions and their dependents

Vacation and sick time policy that increases based on tenure with the company

Employee Assistance Program through Guardian

401k with Company match (estimated to launch in Q1 2025)

Pet Insurance through SPOT for your 10X pets!

Competitive parental leave policy : 100% paid - 8 weeks for primary caregiver, and 4 weeks for secondary caregiver + 1 month remote for both

Employee wellness initiatives including a 100% paid for gym membership and access to discounts on local meal prep services

Professional Development through reimbursements for courses / certifications outside of CV, and a 10X Mentorship Program

Continued Education : we provide team members complete access to our range of educational resources valued at over $250,000 in areas such as Sales, Operations, People, Finance and Marketing

Uncapped Commission Potential : all of our team members have the opportunity to sell our Products / Services (and are trained on how to do so). We have several examples of non-sales team members earning well over $20,000 in annual commission

Prolonged periods of time sitting at a desk or computer

As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce Cardone Ventures recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation or disability, and actively foster inclusion in all forms both within our company and across interactions with clients, candidates and partners.

If this position caught your eye, send us your resume! For best consideration, include the job title and source where you found this position in the subject line of your email to careers @ cardoneventures.com.