Demand Generation Specialist

Demand Generation Specialist

Behind many of life's biggest financial decisionsbuying a home, securing a mortgage, or financing a businessis a complex network of credit relationships. Setpoint is building the infrastructure that powers these relationships, enabling the world's largest banks, credit funds, and capital markets counterparties to operate with trust and efficiency.

We're hiring a Demand Generation Specialist who thinks like a revenue owner. You'll sit at the intersection of marketing, sales, and revenue operations, building and running programs that generate qualified opportunities and measurable revenue impact. From events and ABM campaigns to paid media and conferences, you'll use every channel as a lever to create demand and feed the funnel.

If you're a hands-on operator who moves fast, experiments with intent, and takes pride in turning marketing activity into real pipeline, this role is for you.

What You'll Do :

• Own pipeline-driving programs. Plan and run multi-channel campaignsevents, paid, outbound, and ABMthat generate qualified meetings and opportunities.
• Turn events into revenue opportunities. Manage event and conference strategy end to end : sourcing attendee lists, coordinating outreach with sales, managing logistics, and tracking results.
• Fuel smarter outbound. Use tools like Clay, ZoomInfo, and RocketReach to enrich data, segment accounts, and enable more targeted outreach.
• Run paid and digital campaigns. Manage LinkedIn, website, and paid ads to build awareness, drive conversions, and measure performance.
• Partner across GTM. Work closely with Marketing, Sales, and Sales Operations to align programs with revenue goals, optimize follow-up, and report on pipeline impact.

Who You Are

Skills & Experience