Senior Manager, Field Marketing

Job Description

About Acrisure

A global fintech leader Acrisure empowers millions of ambitious businesses and individuals with the right solutions to grow boldly forward. Bringing cutting-edge technology and top-tier human support together we connect clients with customized solutions across a range of insurance reinsurance payroll benefits cybersecurity mortgage services and more .

In the last twelve years Acrisure has grown in revenue from $38 million to almost $5 billion and employs over 19000 colleagues in more than 20 countries. Acrisure was built on entrepreneurial spirit. Prioritizing leadership accountability and collaboration we equip our teams to work at the highest levels possible.

Job Summary

Acrisure is seeking a Senior Manager Field Marketing North America Retail (NAR) to lead a regional Field Marketing pod and ensure consistent high-quality local activation of NARs go-to-market strategy. This player / coach role owns the regional content calendar prioritizes all field marketing work sets event strategy and aligns directly with Division Sales Leadership. The Senior Manager is accountable for ensuring the team drives measurable commercial impactincluding new prospects cross-sell and upsell progression and stronger client retentionand leads the structured feedback loop that informs Marketing PMM GTM Product and Industry Specialty teams. This role requires strong strategic judgment ruthless prioritization and the ability to translate enterprise strategy into locally relevant execution

Responsibilities

Leadership & Prioritization : Lead and coach Field Marketing Managers across assigned regions or industries. Set focus allocate work and ensure consistency and quality across all regional activation. Act as a player / coach for high-impact initiatives strategic accounts and complex marketing needs. Ruthlessly prioritize efforts based on business impact not volume of requests.

Intake Ownership & Operational Excellence : Own the Field Marketing intake process triaging routing and prioritizing all FM requests. Ensure requests align with divisional priorities and GTM objectives before assigning work. Design and refine processes for localization campaign setup execution and repository management. E stablish governance standards and usage tracking to improve efficiency and reduce rework.

Regional Strategy & Content Calendar Ownership : Own the regional content calendar and ensure strong alignment with national GTM and division needs. Translate national campaigns value propositions and product launches into strategic regional activation plans. Optimize messaging and collateral for local relevance competitive dynamics and buyer needs. Ensure field teams prioritize programs tied to pipeline generation cross-sell and retention.

GTM Activation & Sales Partnership : Oversee regional activation of GTM plays to generate new prospects accelerate cross-sell / upsell and strengthen retention. Partner directly with Sales Leadership to identify key opportunities accounts and market needs. Ensure high adoption of collateral campaigns and messaging across Advisors and divisions. Provide strategic support for major accounts including tailored messaging content and event strategy.

Event Strategy & Cross-Functional Alignment : Own regional event strategy standards and prioritization across Divisions. Partner with Sales to define account-based event approaches (roundtables executive dinners workshops). Ensure events reinforce the Acrisure value proposition and support measurable revenue goals. Coordinate closely with PMM GTM Creative and other supporting teams for seamless execution.

Insights & Feedback Loop : Lead a structured feedback loop capturing competitive intelligence buyer objections client needs and Advisor insights. Synthesize findings into actionable recommendations for Marketing PMM GTM and Product teams. Measure performance of regional campaigns and events; recommend scaling refinement or sunset of programs. Support segmentation ICP development messaging refinement and regional investment decisions with field-informed insights.

Requirements

Required Qualifications

Strong collaborator who builds trust with Sales Leadership and cross-functional stakeholders.

Excellent communication planning and prioritization skills.

Strategic thinker skilled at translating strategy into regional action.

Experience evaluating ROI and making data-informed decisions.

Proven ability to coach develop and elevate field marketing talent.

Education and Experience :

Required Qualifications

Bachelors degree in Marketing Business Communications or related field.

710 years of experience in marketing field marketing or sales enablement (insurance / financial services a plus ).

2 years of leadership experience (managing people or cross-functional programs).

#LI-MF2

#LI-Onsite

Pay Details :

The base compensation range for this position is $123760 - $226044. This range reflects Acrisures good faith estimate at the time of this posting. Placement within the range will be based on a variety of factors including but not limited to skills experience qualifications location and internal equity.

Candidates should be comfortable with an on-site presence to support collaboration team leadership and cross-functional partnership.

Why Join Us :

At Acrisure were building more than a business were building a community where people can grow thrive and make an impact. Our benefits are designed to support every dimension of your life from your health and finances to your family and future.

Making a lasting impact on the communities it serves Acrisure has pledged more than $22 million through its partnerships with Corewell Health Helen DeVos Childrens Hospital in Grand Rapids Michigan UPMC Childrens Hospital in Pittsburgh Pennsylvania and Blythedale Childrens Hospital in Valhalla New York.

Employee Benefits

We also offer our employees a comprehensive suite of benefits and perks including :

Physical Wellness : Comprehensive medical insurance dental insurance and vision insurance; life and disability insurance; fertility benefits; wellness resources; and paid sick time.

Mental Wellness : Generous paid time off and holidays; Employee Assistance Program (EAP); and a complimentary Calm app subscription.

Financial Wellness : Immediate vesting in a 401(k) plan; Health Savings Account (HSA) and Flexible Spending Account (FSA) options; commuter benefits; and employee discount programs.

Family Care : Paid maternity leave and paid paternity leave (including for adoptive parents); legal plan options; and pet insurance coverage.

and so much more!

This list is not exhaustive of all available benefits. Eligibility and waiting periods may apply to certain offerings. Benefits may vary based on subsidiary entity and geographic location.

Acrisure is an Equal Opportunity Employer. We consider qualified applicants without regard to race color religion sex national origin disability or protected veteran status. Applicants may request reasonable accommodation by contacting .

California Residents : Learn more about our privacy practices for applicants by visiting the Acrisure California Applicant Privacy Policy .

Recruitment Fraud : Please visit here to learn more about our Recruitment Fraud Notice .

Welcome your new opportunity awaits you.

Required Experience :

Senior Manager

Key Skills

EAM,Electrical Controls,Design Management,ABB,Document Control,Corporate Development

Employment Type : Full Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 123760 - 226044