Marketing Manager - DeFi

Marketing Manager

Re7 Capital is a London based crypto-asset investment firm where we utilise our deep crypto network, knowledge of the crypto market and proprietary data infrastructure to drive investment decisions for a number of fund strategies and DeFi projects. The Re7 team is dynamic with a strong background in investment management, data science and crypto.

As we continues to scale, we are seeking a proactive and creative Marketing Manager to lead and execute our marketing initiatives. This role is central to amplifying our presence across the crypto, DeFi, and institutional investment ecosystems, working closely with senior leadership, the investment team, and our external partners.

Responsibilities

• Develop and execute integrated marketing strategies to grow Re7's brand and thought leadership in crypto and DeFi.
• Own and evolve Re7's brand identity across all touch points, ensuring consistent messaging, tone, and visual language across all channels.
• Plan, produce, and distribute high-quality content across social channels (threads, newsletters, research bites, social posts, explainers).
• Collaborate with internal subject-matter experts to turn research and insights into clear, compelling narratives.
• Coordinate press outreach, announcements, and media opportunities; maintain relationships with PR partners and crypto media.
• Drive website content updates, UX improvements, and integrations by coordinating with designers and developers.
• Track and optimise digital analytics and funnels and report on campaign performance and marketing KPIs to leadership, with actionable insights (SEO, engagement metrics, campaign performance).
• Plan and execute promotional events, conferences, AMAs etc.
• Coordinate with Re7's partners and ecosystem collaborators on joint marketing initiatives.
• Support BD and investor relations with tailored marketing assets and content as required.