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Product Marketing Lead
Product Marketing LeadNinjaHoldings • Chicago, IL, US
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Product Marketing Lead

Product Marketing Lead

NinjaHoldings • Chicago, IL, US
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  • [job_card.full_time]
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Product Marketing Lead

NinjaHoldings was founded in 2017 by a team seeking to revolutionize the way everyday Americans interact with financial services. Through our CreditNinja and NinjaCard brands, we empower people overlooked by traditional financial institutions to take control of their finances via a full suite of digital banking and lending products, providing incentives and rewards along the way as we guide them on a path to financial improvement. Through our NinjaEdge brand, we help companies better understand their customers by offering a package of bespoke underwriting, fraud detection, and analytics services. With offices in Chicago, Miami, and around the world through the power of remote work, we are a lean and innovative team always seeking like-minded talent to join us in our fight to disrupt consumer finance.

We're seeking an experienced Product Marketing Lead to play a critical role in shaping product success by driving strategic marketing initiatives that maximize monetization across our card and financial products. You'll define product positioning, messaging, and go-to-market strategies while translating product initiatives into compelling campaigns that drive direct deposit enrollment, card activation, transaction volume, and marketplace engagement.

This position requires a strategic thinker with the ability to integrate creativity with data, leveraging customer insights, competitive analysis, and performance data to refine messaging and optimize acquisition and retention strategies. You'll work autonomously while partnering with Product, Engineering, and cross-functional teams to deliver measurable business outcomes and ensure seamless integration of marketing efforts across all customer touchpoints.

Key Responsibilities

Marketing Strategy & Go-to-Market Leadership

  • Act as the lead marketer for card and monetization products, working alongside product teams to shape marketing vision and strategy
  • Define and execute comprehensive go-to-market strategies with clear value propositions and effective market positioning
  • Influence product roadmaps by synthesizing market, customer, and competitive insights with audience segmentation and opportunity sizing
  • Develop and refine marketing messaging that resonates with target audiences and integrates seamlessly across all customer touchpoints

Campaign Execution & Lifecycle Management

  • Manage the full marketing lifecycle from product development and launch to growth and expansion
  • Design and execute multi-channel digital campaigns that drive direct deposit enrollment, card activation, and marketplace engagement
  • Create and lead strategic marketing campaigns aligned with company goals and customer insights
  • Use qualitative and quantitative data to optimize positioning, refine messaging, and inform marketing strategies

    • Performance Marketing & Analytics

  • Own key marketing metrics including CAC, LTV, conversion rates, and engagement KPIs across product launches and campaigns
  • Establish and track marketing performance metrics ensuring success across all initiatives
  • Optimize performance across paid acquisition, email, push notifications, and in-app messaging
  • Act as voice of the customer, synthesizing market research and feedback to drive product-market fit

    • Cross-Functional Collaboration

  • Partner with Product teams to align marketing strategy with product roadmap and launches
  • Collaborate with Data Science to leverage customer insights for campaign optimization
  • Work with design and content teams to create high-converting marketing assets
  • Ensure marketing campaigns meet financial services regulatory requirements

    • Ideal Candidate Will Have

  • 7+ years of experience in Marketing Strategy and / or Product Marketing, preferably with a B2C company and track record of leading product launches
  • Proven experience as a strategic marketing leader, driving go-to-market strategies and product adoption in financial services or fintech
  • Ability to build strategy and roadmap of projects based on data analysis, market research, and customer insights
  • Strong ability to synthesize market, customer, and competitive insights to build compelling positioning and messaging
  • Strategic mindset with ability to think long-term while executing with precision on complex initiatives
  • Strong analytical skills with experience using data to optimize campaigns, run experiments, and measure ROI
  • Exceptional storytelling and communication skills, able to simplify complex financial concepts into compelling narratives
  • Understanding of financial services regulations and compliance requirements
  • Self-motivated with ability to work independently and build cross-functional partnerships
  • Customer-focused approach with understanding of diverse financial needs
  • Analytical mindset with comfort using data to drive decision-making
  • Adaptable and comfortable in a fast-paced fintech environment

    • Additional Pluses

  • Experience marketing to underbanked or underserved customer segments
  • Background in fintech, card products, banking, or payments verticals
  • Experience with customer lifecycle marketing programs and monetization strategies
  • Proven ability to thrive in cross-functional environments and collaborate effectively across diverse teams

    • Benefits

  • Competitive salary and benefits package
  • Flexible, remote work
  • Fun, fast-paced work environment
  • Dynamic start-up culture
  • Ability to make an immediate impact in a growth stage company
  • Convenient downtown Chicago office located in the heart of the city
  • Equal opportunity employer

    • Applicants must be legally authorized to work in the U.S. without the need for current or future visa sponsorship.

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    Product Marketing Lead • Chicago, IL, US

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