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Director of Leasing
Director of LeasingFlock DC • Washington, DC, United States
Director of Leasing

Director of Leasing

Flock DC • Washington, DC, United States
[job_card.variable_days_ago]
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  • [job_card.full_time]
[job_card.job_description]

Nest DC delivers a best-in-class, residential property management service. We are a mission-based, justice-oriented company that puts people and place first. We measure our profit in impact; excellent jobs, diversity, equity, and a thriving community. We spend locally, pay rent for the planet with our environmental policy, and invest in housing justice with our birdSEED Foundation.

Tending to homes and the people in them is our privilege. Our clients count on us to care for their investments, reduce risk, and reduce burden. We are partners and proxies for our clients. To succeed, our organizational design and systems must support a frictionless relationship. From technology to training, communications culture, and marketing, Nest DC is designed to be profitable, reputable, and impactful at once.

Position Overview

The Director of Leasing is the strategic and operational leader of Nest DC’s leasing program. This role owns the entire leasing lifecycle—from pricing strategy, listing quality, and lead flow optimization to fair-housing-aligned screening and lease execution. The Director of Leasing ensures that Nest DC stays competitive, compliant, and efficient within the Washington, DC rental market.

The Director leads the leasing function at the highest level, using an EOS-driven approach grounded in data, dashboards, scorecards, KPIs, and quarterly Rocks to ensure clarity, consistency, and accountability.

The ideal candidate brings deep knowledge of Washington, DC housing laws, rental market dynamics, Fair Housing / FHDA, and consumer protections (TOPA, rent caps, late fee limits, voucher guidelines, etc.). They must be tech-forward, comfortable with AppFolio, LeadSimple, analytics dashboards, and automation tools, and committed to building a high-performing, mission-driven leasing team.

They should be an experienced strategic leader who can elevate leasing operations while also directly supporting tactical execution when needed.

What You'll Do

  • Lead the leasing function using EOS as the operational backbone, including weekly L10s, a maintained scorecard, clear Rocks, and transparent accountability.
  • Define and drive quarterly Rocks related to occupancy, listing quality, lead conversion, vacancy reduction, and cross-functional coordination.
  • Own the leasing scorecard and deliver weekly, monthly, and quarterly KPI reporting to leadership.
  • Ensure alignment with Nest DC’s mission, core values, and community impact priorities.
  • Represent the leasing perspective in company-wide planning and strategic initiatives.

Market Expertise & Pricing Strategy

  • Maintain expert-level knowledge of the DC rental market, local comps, neighborhood trends, legislation, and seasonality.
  • Oversee pricing recommendations for new listings and renewals using market trends, Nest DC historical performance, and revenue-optimization tools.
  • Identify shifts in demand early and proactively adjust strategies (e.g., seasonality, political cycles, university demand).

    • Leasing Operations & Performance

  • Oversee the full leasing lifecycle :
  • Listing creation and quality control
  • Lead flow management
  • Showings coordination
  • Screening recommendations
  • Lease preparation and execution
  • Ensure full compliance with DC and federal laws, including FHDA, Fair Credit, TOPA, voucher processing requirements, rent caps, late fee rules, and disclosure obligations.
  • Improve lead response time and strengthen follow-up standards to raise conversion rates and reduce slippage.
  • Personally lease select high-priority or sensitive properties when needed to maintain momentum and quality.

    • Team Management

  • Supervise Leasing Specialists, Coordinators, seasonal support, and external vendors as applicable.
  • Train and upskill staff on DC law, Fair Housing, leasing best practices, communication, and customer experience.
  • Coach team members using structured huddles, transparent metrics, and performance feedback.
  • Cultivate a culture of accountability, continuous learning, and mission alignment.

    • Technology, Tools & Automation

  • Optimize LeadSimple pipelines, AppFolio leasing workflows, and other tech platforms to increase speed, clarity, and compliance.
  • Build and maintain dashboards for KPIs (guest cards, applications, conversion %, days on market, pricing accuracy).
  • Use automation to improve communication, reduce gaps, and streamline handoffs to other divisions (Onboarding, Home Management, REC Team).
  • Maintain and refine systems for listing syndication, digital showing tools, and team task management.
  • Work closely with :
  • Onboarding for accurate listing set-up and quick activation
  • Home Management for showing access, photo quality, and property readiness
  • Maintenance / Turnovers for vacancy prep timelines
  • Resident Experience for smooth lease transitions
  • Finance on application fee revenue and reporting
  • Ensure consistent communication across the leasing process, with no gaps for clients or prospective residents.

    • Quality Control & Compliance

  • Audit listing quality (accuracy, description clarity, photos, compliance) to meet DC advertising and housing standards.
  • Ensure consistent adherence to voucher acceptance requirements and fully compliant, nondiscriminatory practices.
  • Maintain, update, and oversee lease templates and required disclosures, ensuring strict DC compliance.

    • Owner & Client Communication

  • Provide owners with clear, timely updates on pricing, listing status, showing traffic, applications, and recommendations.
  • Prepare concise leasing reports for client meetings or portfolio reviews.
  • Serve as a trusted advisor on vacancy reduction and strategic pricing.

    • What You Bring

  • A minimum of 5 years property management experience preferred
  • A minimum of 3 years leasing experience strongly preferred

    • A minimum of 3 years people management experience required

  • Knowledge of DC housing laws preferred :
  • TOPA
  • Rent control exemptions
  • Fair Housing (federal & DC)
  • Fair Credit precedents
  • Security deposit rules
  • Familiarity with EOS preferred
  • Strong understanding of DC neighborhoods, pricing patterns, tenant demand cycles
  • Proven ability to lead a team and drive performance using data
  • Strong communication and writing skills, owner-facing and resident-facing
  • Tech-savvy, automation-friendly, and eager to innovate

    • What We Offer

  • Competitive salary plus performance-based commissions.
  • Health, dental, and vision insurance.
  • Paid time off and company holidays.
  • A collaborative, mission-driven team that takes pride in our properties and the people who call them home.

    • The pay range for this role is $90,000-$95,000USD per year plus performance-based bonuses.

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